Class Media Theory

Medium emerges as a subsumption for relationships between technology and communication and its effects on society and culture along history. It aims to describe the instrumental domain of human creative process, but also serves as a key for self-understanding. Medium become a key category since the XIX, with the emerging of mass-media. An archeology of media can only be thought parallel with a genealogy of the media, enabling the understanding of human action in its historical expression, especially in modern times. The creative activity in Humans grounds its understanding on 'media' , they are its condition of possibility. The historical-theoretical focus enables access to the problems that the media produce and the effects they have on societies that are markedly dependent ontechnological mediations and media technologies. Objectives and competences are interwoven in the program to provide a comprehensive view of the problems generated by media, both in the past and in modern society.

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Genealogy of media concept: meaning and object of a media theory. Technical devices and its discourse: form antiquity to present day. Media, discourse, reality: media and power; media and suspicion; media and simulacra; remediation. The Canadian School of Media: Harold A. Innis: time and space; Eric A. Havelock: the Greek inheritance; Marshall McLuhan: the extensions of body. Marxist media critique: Walter Benjamin: media and art; Günther Anders: world in images; Hans Magnus Enzensberger: media and mobilization. Contemporary Media Theory: Niklas Luhmann: medium and form; Jean Baudrillard: the decline of the real; Paul Virilio: excess and velocity; Boris Groys: the submedial; Friedrich Kittler: the post-human; Peter Sloterdijk: «actio in distans».

Use of reaing and interpretation in the learning process

Groys, B. (2008). Bajo sospecha: Una fenomenología de los medios. Valencia, Spain: Pre-Textos.   Havelock, E. A. (1996). A musa aprende a escrever: Reflexões sobre a oralidade e a literacia da antiguidade até ao presente. Lisboa, Portugal: Gradiva.   Kittler, F. A. (1999). Gramophone, film, typewriter. Stanford, CA: Stanford University Press.   Anders, G. (2011). La obsolescencia del hombre: Sobre el alma en la época de la segunda revolución industrial (Vol. 1). Valencia, Spain: Pre-Textos.   Enzensberger, H. M. (1996). Constituents of a theory of media. In T. Druckrey (Ed.), Electronic culture (pp. xx-xx). New York, NY: Aperture.   Innis, H. A. (2006). The bias of communication. Toronto, Canada: University of Toronto Press.   Baudrillard, J. (1996). O crime perfeito. Lisboa, Portugal: Relógio d'Água.   McLuhan, M. (2001). Understanding media. London, England/New York, NY: Routledge.   Virilio, P. (1989). Esthétique de la disparition. Paris, France: Galilée.