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Presentation
Presentation
The CU of English aims to: Foster students' critical thinking, as well as the command of vocabular, language skills and fluency in English. Develop students' effective and idiomatic oral and written expression, using suitable vocabulary and language skills. Practice professional communication in English, in contexts pertaining to organizations, marketing and advertising.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 2
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT168-15426
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
English as Global Language Importance, key features and challenges English as Lingua Franca Vocabulary Work and employment Satisfaction and motivation Current events Media and advertising Entertainment and the arts Feelings and opinions
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Objectives
Objectives
The main competencies to acquire/develop are: The ability to communicate in English fluently, clearly and concisely; The ability to speak and write on the elements of a company structure, different departments, their respective roles and tasks. The ability to discuss topics on organizations, marketing and advertising orally and in written.
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Teaching methodologies
Teaching methodologies
Interactive lecture, short presentation times associated with audiovisual resources and demonstrations (real or simulations and recordings), individual and small group activities, exercises and debates. Such exposure will stimulate students to consolidate their command of English and expand their language skills as well as think, debate ideas, collaborate with each other and develop deep learning.
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References
References
Chan, M. (2020). English for Business Communication. London & New York: Routledge Mascull, B. (2017). Business Vocabulary in Use. Self-study and classroom use. 3rd ed., Cambridge: CUP. O¿Keeffe, M, Lansford, L. et al (2018). Business Partner - B1. n.p.: Pearson-FT Publishing. Smith, A. (2019). Flash On English for Marketing & Advertising, Recanati: Eli Publ. Vince, M. (2003). Advanced Language Practice. Oxford: Macmillan Heinemann
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Assessment
Assessment
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
datas a agendar
40%
Projeto (com discussão)
datas a agendar
50%
Assiduidade + participação
todo o semestre
10%
Assiduidade mínima de 80% das aulas é obrigatória para avaliação contínua. Os estudantes que excedam o limite de faltas, faltem a um elemento de avaliação e/ou não obtenham nota acima de 9,5 valores reprovarão à avaliação contínua, mas poderão apresentar-se a exame.
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Mobility
Mobility
No
