Class Communication and Globalization

This module examines the interactions between the processes of globalisation and contemporary communication systems, exploring their economic, political, technological, cultural and social dimensions. It aims to provide students with a critical understanding of the global dynamics that shape markets, the media, organisations and communication strategies, developing skills in the analysis and interpretation of international phenomena relevant to professional practice in the fields of Marketing, Advertising and Public Relations.

Not applicable

1. Introduction to Globalisation: A historical and evolutionary analysis; The schools of thought on globalisation. 2. Networks as pillars of globalisation: A brief introduction to the study of network theory; The contributions of the Enlightenment to globalisation; Free trade; The emergence of world powers / Territorial marketing 3. Contributions of the information industry to globalisation; Information as a commodity and a means of bringing people together 4. Propaganda as a tool of globalisation: Public opinion; The rise of (certain) states; The advent of radio and other media. 5. The new economy and the sharing economy 6. Contemporary challenges of globalisation

The course module predominantly adopts the Research-Based Learning (RBL) methodology, promoting learning through the critical analysis of scientific literature, guided research into academic sources, and informed discussion of contemporary phenomena related to Communication and Globalisation. The sessions combine theoretical presentations with the analysis of scientific articles, reports from international organisations, case studies and current affairs, encouraging students to relate different theoretical perspectives and to construct knowledge independently and on a well-founded basis. The lecturer assumes a role of guiding and facilitating the learning process, fostering critical thinking, the ability to argue a case, and the rigorous use of scientific evidence.

Baylis, J., Smith, S., & Owens, P. (Eds.). (2024). The globalization of world politics: An introduction to international relations (9th ed.). Oxford University Press. Castells, M. (2010). Communication and power. Oxford University Press. Franco, J. E. (Coord.). (2020). Globalização como problema: Temas de estudos globais. Imprensa da Universidade de Coimbra. Martins, J. M. (2024). Internacionalização e globalização de empresas (2.ª ed.). Edições Sílabo. Roberts, A., & Lamp, N. (2021). Six faces of globalization: Who wins, who loses, and why it matters. Harvard University Press. Sorrells, K. (2022). Intercultural communication: Globalization and social justice (3rd ed.). SAGE. Steger, M. B. (2023). Globalization: A very short introduction (5th ed.). Oxford University Press. Thussu, D. K. (2023). International communication: Continuity and change (4th ed.). Bloomsbury Academic. Wang, D., & Cao, D. (2022). Re-globalisation: When China meets the world again. Routledge.