Class Advertising Workshop

Based on practical assumptions, the curricular unit will be relevant, because it will be the space for analysis, debate, rehearsal, experimentation, simulation and confrontation of students with advertising, allowing them, through teaching, consolidation and the applicability of the necessary knowledge, to deal with the creation of advertising campaigns and all the processes involved.  

Not applicable

1. The advertising agency and the briefing; 2. Creativity and the creative process; 3. Creative strategy and advertising efficiency; 4.. Consumer insight and brands; 5. Advertising campaign planning.    

The following methodology is applied in this course: Problem-Solving Methodology (PSM)-a structured process for identifying, analyzing, and solving problems logically and efficiently, involving the definition of the challenge, the analysis of its causes, the generation of ideas, and the implementation of the chosen solution. Monitoring, submission, presentation, discussion, and analysis of assignments, alternating with the teaching of new empirical knowledge and the consolidation of conceptual knowledge already acquired in other courses, through its practical application. Creative practical exercises will be conducted both inside and outside the classroom, and advertisements will be viewed, discussed, and analyzed as part of a process of critical and collective reflection.

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