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Presentation
Presentation
In the Entrepreneurship, Technology, and Innovation program, students will gain knowledge and skills related to the creation and development of new businesses, products, or services based on innovative ideas and the strategic use of technology. Entrepreneurship involves identifying opportunities and transforming them into viable solutions. Technology is a key factor driving efficiency, scalability, and competitiveness. Innovation is at the heart of the process, promoting differentiation and adaptation to a constantly changing market.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULHT1706-26802
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Technological Business Models and Organizational Structures Startups and Spin-offs Contract Research Organizations (CROs) Incubators and Accelerators Joint Ventures and Strategic Partnerships 2. Biotechnology / Pharma Ecosystem Relationship between Biotech Companies and the Pharmaceutical Industry Complementarities and Synergies between Biotech and Big Pharma/Bio-Pharma Value Chains and Collaboration Networks in the Sector Role of Universities and Research Centers 3. Innovation in Life Sciences Product Development Processes Intellectual Property Management Emerging Technologies and their Impact on the Sector Innovation Strategies: Incremental vs. Disruptive 4. Financing and Investment Sources of Capital 5. Marketing and Commercialization Market Entry Strategies Development of Innovative Business Models 6. Regulation Regulatory Environment in Biotechnology and Pharma
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Objectives
Objectives
Enable students to distinguish between different business models, such as startups, spin-offs, joint ventures, and CROs, and understand the advantages and challenges associated with each. Provide a comprehensive overview of the interactions between biotech companies, big pharma, universities, and research centers, highlighting synergies and complementarities in the sector. Teach students to apply innovation strategies, both incremental and disruptive, using emerging technologies. Prepare students to deal with specific regulatory and ethical challenges. Enable students to develop effective market entry strategies. Encourage an entrepreneurial, critical, and innovative mindset, preparing students to identify opportunities and create value in the biotechnology and pharmaceutical sectors.
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Teaching methodologies and assessment
Teaching methodologies and assessment
A business plan will be developed throughout the course. Additionally, a pitch will be prepared and presented in the current format used for investor presentations. This project will be presented to the class.
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References
References
Manuel Portugal Ferreira, Nuno Rosa Reis, João Carvalho Santos, Fernando Ribeiro Serra. Empreendedorismo – Conceitos e fundamentos para a criação da nova empresa. 1ªEdição. ISBN:978-989-561-215-4 João M. S. Carvalho. Modelo Integrado para a Criação e Desenvolvimento de Negócios. 1ªEdição. ISBN:978-989-561-194-2. Edições Sílabo.
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Office Hours
Office Hours
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Mobility
Mobility
No