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Presentation
Presentation
The Uc is relevant in the study cycle because permit understand the relevance of international business; obtain a vision about the importance of global social and cultural questions and apply the management instruments of international operations.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULHT72-17144
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
S1. Introduction to International Business
S2. Globalization of Markets and the Internationalization of the Firm
S3. The Cultural Environment, Ethics, Corporate Social Responsibility, and Sustainability
S4. Political, Legal Systems, Government Intervention, and Regional Economic Integration
S5. The International Monetary and Financial Environment
S6. Theories of International Trade and Investment
S7. Strategy and Organization in the International Firm
S8. Global Market Opportunity Assessment
S9. Entering and Working in International Markets
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Objectives
Objectives
At the end of this unit, the students will be able to:
LO1: Understand international business and identify major participants.
LO2: Understand market globalization, its driving forces and dimensions.
LO3: Understand culture, ethical behaviour, corporate social responsibility, sustainability, and their importance in international business.
LO4: Understand political and legal environments, the nature of government intervention, regional integration and economic blocs.
LO5: Learn about exchange rates and currencies.
LO6: Explain why nations trade; Understand why and how firms internationalize, and their strategies to gain and sustain competitive advantage.
LO7: Describe organizational strategy in international business.
LO8: Understand how firms conduct a formal assessment of global market opportunities
LO9: Understand foreign market entry strategies: exporting, foreign direct investment and collaborative ventures, contractual entry strategies such as licensing and franchising.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The following teaching methodologies (TM) will be used:
TM1 - Expositional: presentation of the concepts and techniques related to the syllabus contents.
TM2 - Participative: analysis and resolution of cases; business simulation.
TM3 - Self-study: utonomous work by the student.
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References
References
Cavusgil, S., Knight, G., & Riesenberger, J. (2020). International Business: The New Realities, 5th Ed. Pearson.
Costa, T., & Carvalho, L. (2016). Gestão Internacional- contextos e tendências, 1.ª edição. Sílabo.
Deresky, H. (2017) International Management: Managing Across Borders and Cultures, Text and Cases, 9th Ed. Pearson.
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Office Hours
Office Hours
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Mobility
Mobility
No
