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Presentation
Presentation
The main objective of UC is to provide students with visual literacy through knowledge, understanding and technological expression in the field of graphic design. The curriculum introduces elements of language and image, technical aspects of production and working methodologies in the creation of visual information and digital animations (motiongraphics), aiming to convey a message through image and an animated sequence. At the same time, it is intended to transmit knowledge related to graphic design, animation and video composition techniques. Transversely linked factors in the world of visual communication, more specifically in the dissemination of an idea or message through infographics and the production of an animated infographics.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT160-17134
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Design basics, focusing Typography: families, structure, design, legibility; Composition: Support grids, hierarchy of information; Color Systems; Image types and formats; Project Methodology. Simplification and clarity of the message, formal synthesis, visual representation of information with the use of vector design software Adobe Illustrator: document, basic forms, color application, selection techniques, duplication and replenishment, control of distances and spaces, transformation tools, bézier curves, organization of layered work, import and image manipulation, text basic functions, dynamic text. Creation of a script and construction of a storyboard in order to the development of an animated composition with a strong component of digital elaboration with the use of animation software Adobe After Effects: digital animation basics: animation principles; project planning from vector files to motion graphics; animation curves.
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Objectives
Objectives
The UC aims to provide students with the technical and conceptual essential principles to a visual communication design, including the adaptation of news to visual information and digital animation format. The main strands of study focus on typographic elements, vector shapes, relationships between symbols and meanings, time and movement, principles of composition, animation and visual effects applied to the motion graphics context, with a view to transmitting a message through visual communication. These principles aim to serve two main objectives: a coherent and balanced project presentation and an understanding of the processes developed in the field of visual communication that allow a correct dialogue with the professionals of the area.
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Teaching methodologies
Teaching methodologies
Learning based on practical exercises carried out in class. Solidification of learning through the elaboration of practical projects, in order to encourage students to work on projects that can be found in the real world. Critical analysis of existing projects for the consolidation and application of graphic design and motion graphics principles. Formation of working groups, in order to foster collaboration and knowledge sharing, inter-help, development of social skills and consolidation of the acquisition of knowledge. Promotion of creativity through the monitoring and guidance of the project in its different phases. Possible interdisciplinarity, with the Curricular Unit Journalistic Redaction.
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References
References
Kanno, M. (2013). Infografe. Como e porque usar infográficos para criar visualizações e comunicar de forma imediata e eficiente. (Ed. Eletrónica). São Paulo: Infolide.com. Landa, R. (2011). Graphic Design Solutions (4th ed.). Boston: Wadsworth Cengage Learning. Taylor, A. (2011). Design Essentials for the Motion Media Artist: A Practical Guide to Principles & Techniques. (1st ed .) Oxford: Focal Press.
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Assessment
Assessment
A avaliação da UC recai na elaboração de projetos — elaborados em grupos de dois alunos ou individualmente —, nas suas diversas fases (60% da nota final), assim como no exercício individual de avaliação (40% da nota final). Os momentos e parâmetros de avaliação encontram-se reunidos em documentos apresentados e partilhados com os discentes na plataforma de ensino Moodle. A entrega de ficheiros para avaliação é igualmente realizada através da plataforma de ensino Moodle.
A avaliação individual do projeto final terá em linha de conta a participação em sala bem como o relatório de autoavaliação, onde constam as percentagens de colaboração de cada aluno. A entrega final do projeto é obrigatória na data estipulada e a ausência em mais de uma avaliação intermédia implica a reprovação na UC em avaliação contínua. Nas apresentações de projeto deverão estar presentes todos os elementos do grupo.
As presenças são registadas no início de casa sessão e deverão corresponder a 75% das aulas lecionadas.
A frequência das aulas é obrigatória de acordo com o artigo 11º do Regulamento Geral de Avaliação da Universidade Lusófona.Para exames de Recurso e de Época Especial, solicita-se a entrega de projecto, acrescido de teste prático; os requisitos para os exames encontram-se reunidos num enunciado.
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Mobility
Mobility
No
