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Class Innovation and Entrepreneurship

  • Presentation

    Presentation

    The "Innovation and Entrepreneurship" course focuses on raising and cultivating an entrepreneurial mindset, integrating innovative thinking with specific technical skills in each area. The range of topics covered in this course includes identifying market opportunities, developing innovative ideas, and turning those ideas into products with a focus on digital services. The field of intervention covers concepts of management, digital marketing, social and organisational psychology, rapid prototyping, and business model validation. In the current context of rapid digitisation and constant technological evolution, having skills in entrepreneurship and innovation is crucial. This course is particularly relevant: equipping students not only to be technical professionals, but also leaders and innovators in the digital world.
  • Code

    Code

    ULP6623-10784
  • Syllabus

    Syllabus

    Module I - Innovation Theoretical Background: History, concepts, framework and obstacles Creativity and Innovation Current reference approaches in innovation: Systemic innovation approach Managing Innovation and Change Innovative Behaviour   Module II - Entrepreneurship Origins, forms and dynamics Entrepreneur: to be or not to be? Innovative Entrepreneur Entrepreneurship and Sustainable Development   Module III - Entrepreneurship Business Plan
  • Objectives

    Objectives

    Conhecimentos: Os estudantes desenvolverão e adquirirão uma compreensão aprofundada dos princípios fundamentais do empreendedorismo e da inovação, tornando-se aptos a identificar oportunidades e a gerar, desenvolver e validar, familiarizados com ideias com potencial de mercado.   Aptidões: Ao longo do processo de aprendizagem, os estudantes desenvolverão a capacidade de criar e validar modelos de negócio, utilizar técnicas de prototipagem rápida para produtos ou serviços digitais e aplicar estratégias de marketing digital adequadas ao posicionamento e crescimento das soluções desenvolvidas.   Competências: Serão capacitados a liderar projetos inovadores, tomar decisões estratégicas fundamentadas e adaptar-se a ambientes em constante transformação. No final da UC estarão preparados para enfrentar desafios reais do mercado, criar soluções tecnológicas de valor e posicionar-se como líderes e agentes de inovação na indústria digital.
  • Teaching methodologies

    Teaching methodologies

    Classes include, besides the expositive component, a discussion component based on real cases and interactive activities, which aim to develop students' autonomy and critical and holistic view regarding the strategic management process.
  • References

    References

    Correia, V., & Martens, P. (2020). Empreendedorismo digital e gestão de projetos: uma revisão sistemática da literatura. Iberoamerican https://submissao.singep.org.br/8singep/arquivos/263.pdf Jablin, F. M., & Putnam, L. (1990). Organizational communication. Human communication: Theory and research, 156-182. https://www.researchgate.net/profile/Noshir-Contractor/publication/274073759_Emergence_of_Communication_Networks/links/551472f00cf283ee083622a6/ Robbins, S. P., & Judge, T. (2009). Organizational behavior. Pearson South Africa. Willness, C., & Bruni-Bossio, V. (2017). The curriculum innovation canvas: A design thinking framework for the engaged educational entrepreneur. Engagement, 21(1), 134-164. https://openjournals.libs.uga.edu/jheoe/article/view/1320  
  • Assessment

    Assessment

    Regime de assiduidade não obrigatório.

    Avaliação a definir.

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