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Presentation
Presentation
- Knowing how to analise and use communications in a business environment
- Understanding organisations as open social systems in specific environments
- Know how to differentiate public, private and social characteristics
- Know how to develop new media to organisations
- Understanding communications as a strategical asset
- Undestanding the strategies and communications plans to specific targets
- Work on different communications technics
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULHT449-5033
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Introduction to communications management
- Whal's communication
- Whal il means to communicate and why ifs important to kwow how to communicate Organizational communication
- What is organizalîonal communication
- Concepts I hislory
- Models of communication
- Internai and external communication
- Communication plans Communication management
- organizatîonal identity
- Organizatîonal image and reputation
- Management of media I selecting media
Crisis communication
- Concepts
- Acknowlegde and manage a communication crisis
- Crisis management models
Brand communication
- Brand management
- Product communication
- Brand and consumers communication
- Brand value
Digital communication
- New media
- Social networks and new tecnologies - new ways of digital interaction lnstitutional communication
- Concepts
- lnstitutional speech
- lnstitutional ads
Public and private communication
l • Concepts
- Public service
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Objectives
Objectives
- Understanding how to apply communications resources in a business context
- Acknowledge the modern management theorîes that can be applied to organisational communications
- Understanding the different strategies and logic behind public and private corporations
- Know how to use the different communications resources, creating, use and evaluate strategies and communications plans in business
- Knowing where to use the most efficient communications techniques in different contexts.
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Teaching methodologies and assessment
Teaching methodologies and assessment
(including assessment) • Evaluation basis will be a written test and individual work in lhe form of a written paper
- Evaluation wm be a junction of this two points
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References
References
- Aaker, J. L. {1997). Dimensions of Brand Personality. Journal of Marketing Research, 34{3), 347. https://doi.org/10.2307/3151897
- Argenti, P.A. (1996), ?Corporate communication as a discipline?, Management Communication Quarterly, Vol. 10 No. 1, pp. 73-97.
- Barata, M. J. R. {2002). lmagem Publica, Marketing e ComunicaçAo lnslitucional: Uma Abordagem Sociol6gica de Trés Conceitos Empresariais.
- Barbosa, P.; O?reilly, A. {2011). Tendências de Gestao. Vida Econ6mica? Editorial SA. Lisboa.
- Brataas. K. (2018). Crisis Communication: Case Studies and Lessons Learned from International Disasters. Roulledge.
- Coombs, T. (2013). Applied Crisis Communication and Crisis Management (1oediçAo ed.). Sage Publications, Inc.
- Cornelissen, J. (2004). Corporate Communications? Theory and Pratice. Sage Publications Lda,
London.
- Dover, C.J. 1959. The three eras of management communication. Journal of Communication, 9(4), pp. 168?172.
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Office Hours
Office Hours
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Mobility
Mobility
No
