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Presentation
Presentation
The Communication Management subjet is part of the field of organizational communication, acting at the level of internal and external communication, relating the classic areas of Public Relations, encompassing more recent areas such as information management in social networks. This UC is relevant in the MSc course as it allows students to perceive the importance of Communication Management between the different aspects.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULHT449-5033
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Framework for Communication Management 1.1. Concepts: Management and Communication. 1.2. Bringing together two fundamental areas for the company. 2. Integrated Communication. 2.1. Integrated Communication Concept. 2.2. The areas encompassed in this concept and their relationship. 3. Internal Communication Management. 4. External Communication Management. 5. New Media 5.1. Concepts and Framework. 5.2. Technologies - Intranets, websites, social networks and new forms of social interaction. 6. The Integrated Communication Plan
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Objectives
Objectives
Provide students with knowledge regarding the global concept of Communication Management and allow the acquisition of skills in terms of internal and external communication. Working so that students acquire specific skills in Communication Management. The objectives of the Communication Management Curricular Unit are the following: O1-Understand communication holistically through a global internal and external strategy. O2-Understand internal communication as an added value for successful communication. O3-Perceive external communication strategically based on communication management effective. O4-Understand internal and external communication techniques from a strategic point of view. O5-Perspective of new media and understand their role in integrated communication.
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Teaching methodologies and assessment
Teaching methodologies and assessment
The course is theoretical and practical and includes expository classes with space for debate relating theoretical content to a practical aspect through work presented in class (TM1). This course is based on the Research Based Learning (RBL) methodology, which is aimed at learning based on research in academic articles (Teaching Methodology 2-TM2).
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References
References
Denis McQuail, Mark Deuze (2020), McQuail’s Media and Mass Communication Theory, 7ª ed., SAGEPublications Ltd. ISBN13 - 978-147 Joep Cornelissen, (2020), Corporate Communication: A Guide to Theory and Practice, 6º ed. SAGE PublicationsLtd, ISBN13- 978-1526491978390 Mark Dixon ,(2023) Media Theory for A Level: TheEssential Revision Guide, 2º ed., Routledge, ISBN13 - 978-10324210322510 McLuhan, Understanding Media (1964) McLuhan, Marshall The Medium is the Massage: An Inventory of Effects (1967)
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Office Hours
Office Hours
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Mobility
Mobility
No
