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Class Social Responsibility of the Media

  • Presentation

    Presentation

    In an increasingly mediatized society, media organizations play a central role in shaping public opinion, promoting citizenship, and building collective knowledge. This course aims to explore the concept of media social responsibility, examining how journalists, media companies, and digital platforms balance freedom of expression with ethical duties toward society. Throughout the semester, topics will include journalistic ethics, combating disinformation, the representation of minorities and vulnerable groups, informational pluralism, industry self-regulation, and the challenges posed by social media and artificial intelligence to the credibility of information. Through the analysis of real-world cases, debates, and critical reading of theoretical texts, students will be challenged to reflect on the role of the media in democracy and to develop an informed and critical perspective on its social, cultural, and political impact.
  • Code

    Code

    ULHT449-7043
  • Syllabus

    Syllabus

    1. Introduction to Media and Social Responsibility Fundamental concepts: media, mass communication, public sphere 2. Journalistic Ethics and Professional Conduct Fundamental ethical principles of journalism National and international codes of ethics Conflicts between public interest and audience interest 3. Freedom of Expression and Its Limits 4. Media Regulation and Self-Regulation Regulatory bodies Self-regulation mechanisms: ombudsmen, press councils Journalist status and editorial independence 5. Disinformation and Fake News 6. Pluralism and Diversity in the Media Media ownership concentration Representation of minorities and vulnerable groups Social inclusion and cohesion through the media 7. New Challenges: Social Media and Artificial Intelligence Algorithms, filter bubbles, and polarization Artificial intelligence in content production and distribution Deepfakes and challenges to information credibility
  • Objectives

    Objectives

    By the end of this course, students should be able to: 1. Understand the theoretical foundations of media social responsibility and its historical development within democratic contexts. 2. Identify and critically analyze the main ethical challenges currently faced by media organizations. 3. Recognize mechanisms of media self-regulation and regulation, as well as the role of regulatory bodies and codes of ethics. 4. Analyze the impact of disinformation, fake news, and digital platforms on informational credibility and pluralism. 5. Reflect on the representation of minority and vulnerable groups in the media, and on the media's role in social inclusion and cohesion. 6. Develop critical analysis skills through practical case studies and real-world situations related to journalistic ethics and responsibility. 7. Construct well-founded arguments on the balance between freedom of expression, public interest, and the social responsibility of media organizations.¿¿¿¿¿¿¿¿¿
  • Teaching methodologies

    Teaching methodologies

    Simulation of real cases with position taking and analysis of possible outcomes in cooperative and interactive work.
  • References

    References

    CORNU, Daniel, Journalismo e Verdade, Lisboa, Instituto Piaget, 1999. BERTRAND, Claude-Jean, A deontologia dos media, Coimbra, Minerva-Coimbra, 2002. CAMPONEZ, Carlos. Deontologia do jornalismo: a autorregulação frustrada dos jornalistas portugueses (1974-2007). Lisboa: Edições Almedina, 2011. CAMPONEZ, C., MIRANDA, J., & FIDALGO, J. (2022). Para uma história crítica das instituições de autorregulação do jornalismo em Portugal. Livros ICNOVA. Obtido de https://colecaoicnova.fcsh.unl.pt/index.php/icnova/article/view/127  
  • Assessment

    Assessment

    Descrição dos instrumentos de avaliação (individuais e de grupo) Testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    TBA

    25%

    Apresentação de recensão crítica a artigo científico

    TBA

    25%

    Apresentação de comparação de princípio deontológico

    TBA

    25%

    Análise de cobertura noticiosa

    TBA

    25%

     

     

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