-
Presentation
Presentation
The Design and Management curricular unit aims to introduce students to the principles of strategic management as applied to Communication Design, promoting the integration of creativity, management, marketing and financial sustainability. Through methodologies for analysis, planning and project development, students acquire the skills to inform decisions, structure processes and create solutions aligned with organisational objectives and user needs. The module covers models of strategy, project management, marketing and financial management, providing an integrated view of the product and service development cycle. Within the context of the BA, this module acts as a bridge between the conceptual development of a project and its implementation in a professional context, preparing students to conceive, manage and implement design projects in multidisciplinary professional settings
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
-
Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
-
Code
Code
ULHT93-3693
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
1. Introduction to Design Management Design as a strategic factor. Design management in organisations. 2. Strategic Planning The Golden Circle. Hierarchical levels of the management process. Purpose, Objectives and SMART Targets 3. Strategic Project Development The EER Cycle (Focus, Expansion and Redefinition). Application of the model to the development of design projects. 4. Project Management Financial Curve / CDI Cycle (Conception, Development and Implementation). Application of the model to the development of design projects. 5. Budgeting and Financial Intelligence Fundamental concepts of financial intelligence and sustainability. Cost structure. Economic indicators for decision-making. Budgeting. 6. Marketing Applied to Design Marketing Mix. Brand Positioning and Communication Value proposition. 7. Integrative Project Development of a Design Management project applying the models and methodologies covered throughout the module.
-
Objectives
Objectives
By the end of the course module, students should be able to: Understand the fundamental principles of Design Management and its strategic role within organisations and projects. Apply methodologies for analysis and strategic planning to the development of Communication Design projects. Structure projects using management models appropriate to the different stages of their development. Draw up value propositions underpinned by marketing strategies and basic principles of financial management. Understand the basic principles of financial management and draw up budgets appropriate to the characteristics of the projects. Assess the feasibility and sustainability of design solutions, taking into account strategic, financial and market factors. Integrate knowledge of management, marketing and finance into the conception and presentation of Communication Design projects.
-
Teaching methodologies
Teaching methodologies
This curriculum unit prioritises active, student-centred and problem-solving learning methodologies, utilising project-based learning (PBL). Teaching strategies include lecture-based and participatory classes, case studies, the progressive development of a project, collaborative work, presentations and formative feedback. The integration of methodologies relating to strategic analysis, management, marketing and financial planning facilitates the application of knowledge in contexts closely resembling professional practice, fostering critical thinking, autonomy and the ability to make informed decisions in Design Management projects.
-
References
References
Andrew, J. P., & Sirkin, H. L. (2008). Payback: Como conquistar o retorno financeiro da inovação. Actual Editora Brown, T. (2010). Design thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. Alfragide: Lua de Papel. Burnett, B., & Evans, D. (2017). Desenhar a tua vida: Como construir uma vida bem vivida e significativa. Alfragide: Lua de Papel. Osterwalder, A., & Pigneur, Y. (2011). Criar modelos de negócio: Um manual para visionários, revolucionários e desafiadores. Alfragide: Publicações Dom Quixote. Sinek, S. (2026). Primeiro Pergunte Porquê (Edição comemorativa do 15.º aniversário, revista e aumentada). Alfragide: Lua de Papel.
-
Assessment
Assessment
A avaliação é contínua e centra-se no desenvolvimento de um projeto de Gestão de Design, no qual os estudantes aplicam, de forma integrada, os conhecimentos e metodologias abordados na unidade curricular.
Instrumentos de avaliação:
- Projeto de Design Management (incluindo entregas intercalares e desenvolvimento progressivo) - 70%
- Apresentação e defesa do projeto - 20%
- Participação, acompanhamento do trabalho e cumprimento dos prazos - 10%
Parâmetros de avaliação:
- Aplicação adequada dos conceitos e metodologias da unidade curricular;
- Qualidade da análise, fundamentação e tomada de decisão;
- Coerência estratégica e viabilidade da proposta;
- Qualidade técnica e comunicacional da apresentação;
- Autonomia, participação e evolução ao longo do desenvolvimento do projeto.
----
Assessment is continuous and focuses on the development of a Design Management project, in which students apply, in an integrated manner, the knowledge and methodologies covered in the module.
Assessment methods:
- Design Management project (including interim submissions and ongoing development) - 70%
- Project presentation and defence - 20%
- Participation, progress of work and adherence to deadlines - 10%
Assessment criteria:
- Appropriate application of the course module's concepts and methodologies;
- Quality of analysis, reasoning and decision-making;
- Strategic coherence and feasibility of the proposal;
- Technical and communicative quality of the presentation;
- Autonomy, participation and progress throughout the project's development.
-
Mobility
Mobility
No
