Class Introduction to Design

  • Presentation


    The Introduction to Design course prepares the student for subsequent design courses. Work methodology, creative design processes and concepts of shape, line, texture, balance and color are fundamental to the student's background formation.


  • Code


  • Syllabus


    1. Design Thinking Methodology
    Demonstração da coerência dos conteúdos programáticos com os objetivos de aprendizagem da unidade curricular
    Evidence of the syllabus coherence with the curricular unit¿s intended learning outcome
    2. Point, line, form, function, composition, balance, harmony.
    3. Module / Pattern
    4. Visual Communication
    5. The Color: Theory and Practice: Black, White, Color (Pantone, Quadrichrome, RGB)
    6. Brand visual identity: Theory and practice: brand, symbol, logo.
    7. Typography: The importance of typography in visual communication (Form, function, scale, readability, contrast.)

  • Objectives


    This course aims to develop the ability to organize the elements that structure the two-dimensional discourse. In this sense we work the basic concepts of shapes and spaces (structure, scale, color, interaction, modulation, movement, tension). At the same time, we seek to develop curiosity, imagination and critical thinking through a systematic approach to the various methodological notions (research and experimentation processes), using the various forms of representation and presentation (drawing, model). The transmission and apprehension of the different contents are made in theoretical moments and applied in specific practical exercises. Projects that allow the development and acquisition of knowledge inherent to the project form / function and methodology. The main steps of a design process: problem definition, idea creation, experimentation and the final solution.


  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    A combination of expository and case study methodologies should be employed to ensure effective teaching and learning, including projects, books, and study visits. The Continuous Assessment process should consist of a minimum of two exercises that cover the following elements:
    1. Each programmatic content should have exercises for practical application. 2. Practical projects that simulate real-world market scenarios.
    3. Before each exercise, An initial briefing covering objectives, methods, timeline, and recommended bibliography should be given.
    4. Each project should have at least one intermediate assessment and a final assessment with an oral presentation in class.
    It should be noted that if a student's absences exceed 30% of the total teaching hours, they will fail the course (unless they have student worker status, are a highly competitive athlete, or have military status).


  • References


    COSTA, Joan, Raposo, DANIEL (2011). Design de Identidade e Imagem Corporativa: Branding, história da marca, gestão da marca, identidade visual e corporativa.. Edições IBPC. Dinalivro.
    DAIR, Carl (2001). Design with Type. University of Toronto Press. ITTEN, Johannes (1998). Art de la Couleur. Dessain et Tolra. JURY, David (2007). O que é a Tipografia? Gustavo Gili. KANDINSKY, Wassily (2006). Ponto, Linha e Plano. Coleção Arte e Comunicação. Edições 70. LUPTON, Ellen (2010). Intuição, Ação e Criação. Graphic Design Thinking. Gustavo Gili.


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