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Class Communication Design II

  • Presentation

    Presentation

    The syllabus provides students with knowledge and skills that are fundamental to the composition and creation of a visual narrative that integrates the image and the word into functional visual devices that are operative for the user.

  • Code

    Code

    ULP729-3697
  • Syllabus

    Syllabus

    Navigation systems. Infographics: analysis and construction of visual narratives in order to inform in a functional and appealing way. Pictograms, maps, charts, diagrams. Digital pagination.

    1. The importance of informative synthesis.

    2. The importance of hierarchy in understanding information. Visual focus, sequence and rhythm in reading.

    3. Readability. Know how to compose text and image in two-dimensional surface.

    4. Typography and color.

  • Objectives

    Objectives

    This curricular unit intends to promote skills in the area of ¿¿communication in the components of information, image, navigation systems and intelligible arrangement of elements.

    1. Introduction to the grid system (diagrams) ¿ proportion, golden section, symmetry, asymmetry, margins and format.

    Narrative ¿ rhythm, sequence and time in editorial support. Information hierarchies, position, alignment and dimension of the text and image as visual consistency across the pages.

    2. The relationship between text and image in different communicational supports: Shape, weight, scale, placement, orientation, color.

    3. The infographics ¿ Explore methods of organizing data in the form of graphic schemes, in order to find new ways of seeing and understanding them. From data analysis and interpretation to the transmission of content and knowledge. The visual grammar that characterizes the nature of an infographic.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    A combination of expository and case study methodologies should be employed to ensure effective teaching and learning, including projects, books, and study visits. The Continuous Assessment process should consist of a minimum of two exercises that cover the following elements: 

    1. Each programmatic content should have exercises for practical application. 

    2. Practical projects that simulate real-world market scenarios. 

    3. Before each exercise, An initial briefing covering objectives, methods, timeline, and recommended bibliography should be given. 

    4. Each project should have at least one intermediate assessment and a final assessment with an oral presentation in class. 

     

    It should be noted that if a student's absences exceed 30% of the total teaching hours, they will fail the course (unless they have student worker status, are a highly competitive athlete, or have military status).

  • References

    References

    D¿Efilippo, Valentina; Ball, James(2015). The Infographic History of the World. Collins 

    Readers. HarperCollins Publishers.

    Itten, Johannes (1998). Art de la Couleur. Dessain et Tolra

    Infographics ¿ Designing and Visualizing Data (2014). Barcelona: Promopress.

    Krum, Randy (2015). Cool Infographics. How To Use Visual Data To Communicate Your Message. JOHN WILEY & SONS INC.

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