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Class Design

  • Presentation

    Presentation

    This CU will cover methodologies inherent to the design process, namely design thinking methods. Theoretical content will be provided, followed by exercises that focus on the practical applicability of the methodologies in specific projects.

    The student will be able to: develop design projects respecting the different phases of the design process; apply Design Thinking methodologies to stimulate creative and original thinking; to substantiate and orally defend his / her projects based on well-established concepts..

  • Code

    Code

    ULP729-7241
  • Syllabus

    Syllabus

    • Project Methodology Communication.

    • Development of Visual Communication projects applying appropriate strategies to different media.

    • Design Thinking Methodologies

    • Designing posters for various media and dimensions.

    • Visual Identity.

  • Objectives

    Objectives

    It is intended that students:

    • Recognize the potential of the image as a communication medium

    • Develop the capacity for analysis of design proposals and identify the most appropriate means and methods for the best answer, namely through Design Thinking methodologies

    • Develop skills to elaborate graphic compositions in different formats and scales.

    • Use different media in an integrated manner to build visual identities.

    • Develop their critical and argumentative capacity.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Lectures will be held to present the issues planned, making use of audio-visual resources. The students will be provided with several practical examples in the context of these issues, as well as adequate bibliography. Practical exercises will be conducted in the context of the contents.

    The evaluation is continuous with

    • Practical exercises following each program content.
    • Practical project simulating de market reality (with oral presentation)

    A nonattendance greater than 30% of the total teaching hours implies disapproval in the chair (not applicable for working students).
    Given the nature of this course, attendance at continuous assessment is mandatory. If the student misses more than 30% of the lessons and does not attend the continuous assessment sessions, he/she will not be able to take the exam.

  • References

    References

    Ambrose, G., & Harris, P. (2010). Design thinking. Switzerland: Ava Publishing.

    Calvera, Anna (2003). Arte¿?Diseño, Nuevos capítulos una polémica que viene de lejos. Barcelona: Gustavo Gili.
    Dabner, D., Calvert, S.,& Casey, A. (2010). Graphic Design School, 4th Ed. London: Thames & Hudson.
    Davis, Meredith e Hunt, James (2017). Visual Communication Design: An introduction to design conecpts in everyday experience. Bloomsbury Publishing
    Foster, John.( 2006) New Masters of Poster Design: Poster Design for the Next Century, Rockport Publishers.
    Heller, S.; & Talarico, L. (2010). Graphic: Inside the Sketchbooks of the World¿s Great Graphic Designers. The Monacelli Press.
    Lupton, E. (2010). Thinking with type: A critical guide for designers, writers, editors, & students. New York: Princeton Architectural Press.
    Lupton, E. (2012). Intuição, ação, criação: Graphic Design Thinking. Barcelona: Ed. Gustavo Gili.
    Munari, Bruno (1968). Design e comunicação visual. Lisboa: Editorial Presença.

     

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