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Presentation
Presentation
The Visual Semiotics and Image Analysis course focuses on the image, recognizing it as a fundamental means of communication, language, and meaning, and providing tools for its analysis. In this context, the course presents Semiotics and other theories of image analysis, related to various spheres such as Visual Culture, Art, and Rhetoric, exploring different approaches to reading and interpreting images. The course responds to the current condition of immersion in images, generalized from production to reception. This scenario is largely instigated by Photography, and practice stands out, adding that it underpins central areas of communication such as Photojournalism and Advertising, in which the image acquires a media character.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULP451-2-27770
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1 - Introduction to the Image and Image Analysis - Visual Culture, with Bela Balazs. - The Image. - Introduction to Image Analysis. - Image Analysis Processes. - Ways of Seeing? - John Berger. - Art as Language? - José Gil 2- From Image Rhetoric to Semiotics - Image Rhetoric, from Roland Barthes. - The Image in Advertising. - The Image as a Sign: Semiology and Semiotics: between Sanders and Saussure. 3 - The Technical and Photographic Image - The Technical Image, with Vilem Flusser. - Photography. - Roland Barthes, Camera Lucida and Photography as a Message - Photojournalism.
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Objectives
Objectives
The CU provides tools for image analysis, observation, reading and interpretation, with the aim of solidifying analytical and critical thinking within the framework of contemporary image creation. Theoretical concepts and frameworks are provided that allow us to think, read and analyse images, particularly based on signs and meanings. It also seeks to contribute to the recognition of the place, importance and way in which the image operates, especially as a means of communication in today's visual culture, and especially in relation to the artistic field. The CU proposes an understanding of photography as a central means of image production and in the development of communication practices, particularly journalism and advertising.
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Teaching methodologies
Teaching methodologies
The teaching methodologies and elements of analysis are transdisciplinary, based on written, visual and oral elements. The aim is to contribute to the development of image analysis skills, research practices, problematization, analysis and criticism, as well as to enable students to know how to work in a team and present work to third parties. To this end, most classes will be divided between the presentation of the program content and the analysis of images, with exercises that include the active intervention of students to develop image analysis tools.
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References
References
Balazs, B. (1924). O homem visível, Visual Culture Barthes, R. (1964) Elementos de Semiologia. Éditions du Seuil Barthes, R. (1977). The Rhetoric of the Image. Barthes, R. (1979). A Câmara Clara, nota sobre a fotografia. Edições 70 Berger, J. (1973). Ways of Seeing. Penguin Books. Flusser, V. (2008). O universo das imagens técnicas. Elogio da superficialidade. Annablume. Gil, J. (2010) A Arte como Linguagem. Relógio dÁgua. Joly, M. (1994) Introdução à Análise da Imagem. Edições 70. Mitchell, W.J.T. (1942). What do Pictures Want?. University of Chicago Press. 2005 Foucault, M. (1966). As Palavras e as coisas, Uma Arqueologia das Ciências Humanas Panofsky, E. (1955). Meaning in the Visual Arts.
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Assessment
Assessment
AVALIAÇÃO
- um trabalho de grupo (35%): apresentação PowerPoint composta pela análise de uma imagem a partir da Semiótica de Charles Sanders Peirce; a teoria Semiótica deve ser apresentada com apoio na respetiva bibliografia dada em aula; submissão no Moodle; apresentação com questionamento oral em aula, com presença e participação obrigatória para todos os elementos dos grupos.
- um trabalho individual (45%): trabalho escrito composto pela exposição de um módulo da UC, incluindo um processo de análise de imagem à escolha (excepto a Semiótica de Sanders); a metodologia de análise em causa deve ser explicada de acordo com a sua origem e o teórico que a desenvolveu e demonstrada por uma breve análise de imagem; a submeter no Moodle e com defesa oral em aula
- avaliação contínua (20%) sustentada na participação nos exercícios em sala de aula; como tal, embora as faltas a aulas não sejam contabilizadas, a presença contribui para a cotação na avaliação contínua.
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Mobility
Mobility
No
