Class Motion Graphic Design

Not far removed from the traditional concerns of cinema and in an avowedly kinetic manner, this course challenges the "stillness" of traditional graphic design by adding time, movement, and sound. Situated at the crossroads between visual rigour and cinematic language, it explores the relationship between information and temporality through analogue and digital animation techniques. Today, movement is the natural language of any screen: from title sequences and opening credits for cinema, television, and streaming, to the dynamic identity of brands (branding and 3D logos). The field also extends to digital advertising, social media content, animated infographics, and interface micro-animations that guide the user experience. By manipulating typography, vectors, and imagery, students learn to transform static concepts into fluid and impactful visual narratives.

Not applicable

* History and References: From classic cinema credits to title design for streaming and dynamic branding; analysis of reference projects and key authors. * Graphic Design and Space: Kinetic typography; colour theory and psychology applied to the screen; spatial manipulation, composition, and optical effects. * Digital Practice (After Effects): Composition and animation in 2D planes and 3D space; motion tracking processes, masking, and integration of vector and image layers. * Principles of Movement: Practical application of animation principles (such as Squash and Stretch, Slow In/Out, Arcs, Exaggeration) and speed curves for fluid motion. * Project Development: Storyboarding, sound design, and exporting; practical creation of an infographic video (complex data into dynamic narratives) and a personal portfolio showreel. 

Learner-centred Problem-Based Learning (PBL) is proposed which involves groups of learners working together to solve a real-world problem. Students are encouraged to understand concepts through problem-solving skills. Students will have the opportunity to develop skills related to teamwork, project management, oral and written communication, self-awareness and evaluation of group processes, critical thinking and analysis, explanation of concepts, self-directed learning, application of course content to real-world examples, research and information literacy, and problem solving across disciplines.

*    Brunner, J. (2020). Motion design: Principles, processes, and practice. Bloomsbury Publishing. *    Krasner, J. (2020). Motion graphic design: Applied history and aesthetics (4th ed.). Routledge. *    Meyer, C., & Meyer, T. (2019). Creating motion graphics with After Effects: Essential and advanced techniques (5th ed.). Routledge. *    Shaw, A. (2020). Design for motion: Fundamentals and techniques of motion design (2nd ed.). Routledge.