Class Environmental communication

Its objectives are to equip students with skills related to communicating topics in the fields of engineering, the environment and environmental sciences. Students should be able to communicate technical information using language adapted to different types of contexts (technical, social, institutional and the general public). It is an area that aims to transfer information about environmental phenomena, processes and policies to different audiences (e.g. citizens, policy makers, local communities, public and private organisations, and specialised or generalist media). The aim is to provide skills as it is a growing scientific and professional area at the intersection of environmental sciences, social sciences and the media. It involves the dissemination of information about the environment, understanding social perceptions, public participation in environmental decision-making, and the use of effective communication strategies and tools.

Not applicable

- Current Challenges of Environmental Communication - Fundamental theories and concepts of communication - Barriers that hinder environmental communication - Participatory active citizenship - Communication in crisis situations and communication strategies with stakeholders - Communication and digital marketing strategies. Communicating corporate sustainability - Deconstruction of scientific language for the general public. Edutainment and Storytelling. - Communication in science. - Conception of a Communication Plan

Different theoretical sessions illustrating all the fundamental principles of Environmental Communication, accompanied by theoretical-practical sessions where students apply the knowledge acquired. The T component is based on the expository method using audiovisuals, the interactive method, and research work. The TP component comprises various practical assignments and participation in technical visits/awareness-raising activities illustrating the subjects taught, as well as seminars/workshops that may include lectures by national and international guest speakers. Final grade: weighted average of the T (40%) and TP (60%) assessments. The T component: two tests (average not < 10 points). The TP component: two assignments on a topic of your choice, within the area of knowledge of the CU, presented orally. In each test or exam, the student may be called for an oral test, in any circumstance and without restrictions, to confirm the grade with the professor.

Appelgren, E., & Jönsson, A. M. (2020). Engaging citizens for climate change-challenges for journalism. Digital Journalism, 1-18. Christensen, Miyase, and Annika E. Nilsson. "Media, communication, and the environment in precarious times." Journal of Communication 68, no. 2 (2018): 267-277. Olausson, U. (2020). Making Sense of the Human-Nature Relationship: A Reception Study of the "Nature Is Speaking" Campaign on YouTube. Nature and Culture, 15(3), 272-295. Pezzullo, P. & Cox, R. (2021). Environmental Communication and the Public Sphere (6th edition). Sage. ISBN: 9781544387031 Uldam, J. (2018). Social media visibility: challenges to activism. Media, Culture & Society, 40(1), 41-58.