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Presentation
Presentation
UC is optional and complementary to the study plan of the Bachelor's degree, since it develops subjects not covered in depth along the same. Therefore, it has a potential interest for students who want to develop skills in the area of organising sporting events, since besides being a market sector with great potential for employability, are worked in this UC matters and Activities that cross the organization of events in the fields of school, sports training and gymnasiums and health clubs.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Anual | 5
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULHT495-2-21803
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. The sporting events industry 1.1. Event Concepts and types 1.2. Analysis of the sector and associated careers 2. Planning and operationalizing the event 2.1. Concetualization of the event 2.2. Event Human Resources 2.3. Event Budgeting 2.4. Event Sponsorship Strategy 2.5. Event Marketing 2.6. Media and public relations of the event 2.7. Risk management and negligence of the event 2.8. Event Logistics 2.9. Event Day Management 2.10. Post Event and evaluation
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Objectives
Objectives
The UC provides instruments of contextualization of reality and trends of sporting events in relation to the topics covered. For this purpose, the following objectives are identified: -to deepen the knowledge about the organization of sporting events, as well as to perceive their importance for their success; -Relate facts and understand trends; -Stimulate the critical capacity and debate of ideas/themes of research or intervention. This allows the development of personal competences such as: the capacity of analysis and synthesis; The ability to collect, select and analyse information; Critical spirit; Ability to exhibit, rationale and argumentation of written ideas. It also contributes to the hereare of systemic competences such as: the ability to apply knowledge in practice, and adaptability to new situations.
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Teaching methodologies
Teaching methodologies
The methods used are: 1. Expository and interrogative methods for presenting the contents and 2. Active methodologies, using the resolution of typical problems, case analysis and completing application forms; 3. Intervention will be provided in a real context of organization of an event and 4. Thematic conferences from which the event will be structured development of individual works / reports as elements of process evaluation continuous evaluation.
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References
References
Greenwell, T. C., Danzey-Bussel, L. A., & Shonk, D. (2019). Managing sport events. Human Kinetics. Madeira, B., Caetano, J., Rasquilha, L. & Santos, R. (2007). Gestão de marketing de eventos desportivos. Porto: Plátano Editora. Supovitz, F. (2005). The sports event management and marketing platbook. New Jersey: Wiley & Sons
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Assessment
Assessment
Avaliação contínua: Avaliação da aprendizagem dos estudantes dar-se-á em duas etapas: uma avaliação individual, por meio de teste escrito a ser realizado no fim do 1º semestre; e, uma avaliação de grupo, por meio das tarefas realizadas por cada equipa de trabalho na organização da Semana de Educação Física e Desporto da Universidade Lusófona, a ser realizada no fim do 2º semestre. Para ambas as avaliações, os estudantes devem obter nota mínima de 9,5 valores.
Descrição
Data limite
Ponderação
Teste de avaliação
14ª semana
50%
Planeamento, execução e avaliação da semana da educação física
29ª semana
50%
(...)
Avaliação por exame: Avaliação por exame dar-se-á em duas etapas: uma avaliação individual, por meio de teste escrito; e, uma avaliação oral, por meio de um projeto de evento desportivo que deve ser elaborado e defendido oralmente pelo estudante. Para ambas as avaliações, os estudantes devem obter nota mínima de 9,5 valores.
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Mobility
Mobility
No
