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Presentation
Presentation
This curricular unit focuses on the use of tourism indicators as tools to support analysis, monitoring and decision-making in tourism investment contexts. Through the interpretation of data, performance metrics and tourism trends, students develop competencies in analysis, evaluation and the formulation of recommendations for tourism organisations and destinations. The course adopts active learning methodologies, including case studies, Problem-Based Learning (PBL), collaborative work and project development. Throughout the semester, students apply tourism indicators to the analysis of real-world challenges, exploring economic, social and environmental dimensions associated with investment and sustainability. The integration of quantitative analysis, critical thinking and practical application prepares students for professional environments where evidence-based decision-making is essential.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT225-22961
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Tourism investment: concepts, objectives and framework. Economic, political and institutional context of tourism. Tourism data sources and information systems. Tourism indicators: concepts, functions and typologies. Tourism demand, supply and performance indicators. Economic indicators applied to investment management. Tourism destination competitiveness indicators. Tourism sustainability indicators: economic, social and environmental dimensions. Use of indicators for monitoring and decision support. Analysis and interpretation of tourism data. Development of diagnoses and recommendations for tourism investment. Emerging trends in tourism performance measurement and evaluation.
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Objectives
Objectives
By the end of the curricular unit, students should be able to: Understand the economic, institutional and territorial factors that influence tourism investment. Identify and interpret tourism indicators relevant to the analysis of destinations, organisations and projects. Select appropriate indicators to monitor tourism performance, competitiveness and sustainability. Analyse data and trends obtained from national and international statistical sources. Evaluate opportunities and challenges associated with tourism investment. Formulate diagnoses and recommendations supported by quantitative and qualitative evidence. Apply sustainability indicators in tourism management contexts. Communicate analyses, conclusions and recommendations in a structured and evidence-based manner.
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Teaching methodologies
Teaching methodologies
Teaching methodologies combine theoretical guidance with activities focused on active student participation. Case studies, Problem-Based Learning (PBL), tourism indicator analysis, collaborative work, guided debates and applied projects are used throughout the semester. Students work in teams to analyse a tourism destination, organisation or project, using indicators to support diagnoses and recommendations. Activities include the exploration of national and international statistical sources, interpretation of industry reports, use of digital tools and the critical use of artificial intelligence as a support tool for research and analysis. Intermediate presentations promote continuous feedback, peer learning, critical reflection and the development of communication, argumentation and evidence-based decision-making skills.
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References
References
Abrantes, A. (Coord.). (2024). Turismo em 50 anos de democracia. Pactor. Cunha, L. (2013). Economia e política do turismo. Editorial Verbo. Dwyer, L., Forsyth, P., & Dwyer, W. (2020). Tourism economics and policy (2nd ed.). Channel View Publications. Holloway, J. C., & Humphreys, C. (2022). The business of tourism (12th ed.). Sage Publications. Organisation for Economic Co-operation and Development. (2024). OECD tourism trends and policies 2024. OECD Publishing. Tribe, J. (2020). The economics of recreation, leisure and tourism (6th ed.). Routledge. UN Tourism. (2024). Measuring the sustainability of tourism: Learning from pilots. UN Tourism. https://doi.org/10.18111/9789284424061 UN Tourism. (2024). World tourism barometer. UN Tourism.
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Assessment
Assessment
Descrição
Data limite
Ponderação
Participação, exercícios, atividades práticas e PBL
Todo o semestre
20%
Apresentação Intermédia 1
26/10
10%
Apresentação Intermédia 2
24/11
15%
Apresentação Intermédia 3
28/12
20%
Relatório final do projeto
11/12
10%
Teste individual
14/12
25%
Os trabalhos de grupo e atividades realizadas ao longo do semestre são avaliados com base no processo de desenvolvimento, nas apresentações e discussões realizadas ao longo do semestre e no produto final entregue. A classificação atribuída depende da demonstração efetiva de conhecimento, reflexão crítica e capacidade de argumentação evidenciadas pelos estudantes durante as atividades presenciais. A mera entrega de relatórios ou apresentações não constitui condição suficiente para obtenção de classificação elevada, sendo indispensável a participação ativa nas sessões de acompanhamento, discussão e apresentação dos trabalhos.
As apresentações intermédias constituem momentos obrigatórios de avaliação contínua. Todos os elementos do grupo devem estar presentes e participar ativamente na apresentação e discussão dos trabalhos. A avaliação destas componentes incide sobretudo na capacidade de análise, fundamentação, argumentação, resposta a questões e demonstração de domínio dos conteúdos desenvolvidos.
A presença e participação ativa nas nestas apresentações é obrigatória. A ausência não justificada implica a atribuição de zero valores nesse elemento de avaliação (no caso de ausência justificada, é atribuída a média do grupo). A ausência a uma ou mais apresentações intermédias poderá inviabilizar o cumprimento dos requisitos mínimos da avaliação contínua, determinando a transição para avaliação por exame.
Nota mínima: 8 valores em todos os elementos:
- Participação, exercícios, atividades práticas e PBL (20%)
- Projeto (apresentações intermédias + relatório (55%)
- Teste (25%)
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Mobility
Mobility
Yes
