Class Project Seminar III

The UC Project Seminar III, develops in the 3rd Semester, oriented to practice and exercises in the project context. The contents are selected from a wide range of themes, emphasizing a holistic view of Design and integrating practical examples within the scope of actions of Mutation, Recombination and Migration of visual vocabularies. Project Seminar III represents a period of awareness of the image as a primordial language and the practice focuses on Visualization exercises. The basic methodology is theoretically linked to the methodology of the Visual Arts, namely in the field of perception and identification of audiences, but the model of content management in the classroom (through the selection of binomials, around which the transdiscipline is explored) extends the ability and involvement of students for "apprehension" and "abstraction", thus privileging actions related to "acting", "realization" and "materialization" processes.

Foundations for language; PROJECT and METHOD Ideas/Ideals.

Presentation of the eLivrObjecto and LivrEdições field and lexicon Syllables, Words, Texts, Hypertexts in the context of visual methodology

Presentation of themes for construction/deconstruction exercises

Choice of individual themes of awareness processes of perception and production of the visual object from the exploration of Binomials

KNOWLEDGE | RECOGNITION; UTOPIA | DYSTOPIA; FOOD | FEELING; UNIQUE | MULTIPLE; ABSENCE | PERMANENCE; ANATOMY | ARCHITECTURE.

Weekly visualization exercises starting from Text\Image

The teaching-learning process in Project Seminar III is defined by a system of activation of memories, values and ideals, which allow the development of individual and collective culture awareness. The teaching model is based on an active and dynamic pedagogical practice, i.e., it allows exploring the creative capacity when subject to conceptual stimuli and simultaneously exploring the result in confrontation with the result of the 'other'. The use of binomials as a stimulus, such as Utopia/Dystopia or Food/Sentiment, allows conducting teaching contact time through a network of visualization and cultural values as extensive and diverse as the students' participation network. Throughout the classes, the binomials selected as 'propellers' and the weekly exercises allow each student to become aware of their own visual universe, aware of a visual grammar that progresses and becomes efficient as they expose and confront themselves in the weekly presentations .

• DIDI-HUBERMAN, Georges (2017) - Diante do Tempo. História da Arte e Anacronismo das Imagens. Orfeu Negro. ISBN 9788570419729.
• LIMA, Manuel (2014) - The Book of Trees: Visualizing Branches of Knowledge. New York: Princeton Architectural Press. 208 pp. ISBN 978-1-61689-218-0.
• LIMA, Manuel (2014) - The Book of Circles: Visualizing Spheres of Knowledge. New York: Princeton Architectural Press. 272 pp. ISBN 978-1616895280.
• ROSE, Gillian (2007) - Visual Methodologies. An Introduction to the Interpretation of Visual Materials second edition. Gillian Rose. SAGE Publications. London. Thousand Oaks. P Box. ISBN 978 1 412921909
• VAN BOEIJEN A. N. N. E. M. I. E. K. (2020). Culture sensitive design : a guide to culture in practice. BIS Publishers B V.