Class Creative Industries and Entrepreneurship for Fashion

This subject has as its main learn outcome to endow the student with skills that support the commercial viability of a Fashion brand through a positioning adjusted to the creative industries.

Not applicable

Module 1 - Globalization, Innovation, and Entrepreneurship Globalization of the fashion industry and market evolution. Concepts of innovation, creativity, and entrepreneurship. Innovation models and diffusion. Competitiveness, internationalization, and sector trends. Module 2 - Value Chain and Business Models Fashion industry value chain. Textile and apparel industry organization. Business models: from low-cost to luxury.  Brands, retailing, distribution channels, and e-commerce. Module 3 - Supply Chain and Sustainability Sourcing strategies and global sourcing. Production, distribution, and quick response. Quality, customization, and sustainability in the supply chain.  Module 4 - Fashion Brand Creation and Management Fashion brand development and positioning. Marketing and communication tools. Strategic brand management and case studies.  Module 5 - Integrative Project:  Development of an interdisciplinary project on fashion brand creation and management. Presentation.

One assignment requires research, while another serves as the final project, integrating the knowledge acquired throughout the course unit. All assignments aim to develop skills in analyzing the business and sourcing strategies of fashion brands; they are presented orally and discussed in class to encourage critical analysis among all students. Assessment-which also values ¿¿class attendance-is based on the final project (35%), an analysis assignment (25%), continuous assessment (20% for attendance and 10% for participation), and a mandatory oral presentation (10%).

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