Class Strategy and Digital Transformation

This course aims to present concepts highlighting the relevance of Strategy and Digital Transformation in a globalized and increasingly competitive market. Digital Strategy and Digital Transformation refer to incorporating digital technologies in an organization to increase efficiency, innovation, and growth. Thus, digital transformation focuses on changing organizations, streamlining business activities, processes, competencies, and models by assessing their impact in a strategic and prioritized way, promoting transformations at different levels that include governance, strategy, people, leadership, culture, and technology. It should also be noted that it is essential to discuss the application of the fundamentals of Strategy and Digital Transformation in management; and to work on the research, analysis, and discussion of articles indexed to the Web of Science or SCOPUS so that in this way, a solid knowledge base can be established.

Not applicable

1. Strategic management and strategy: main concepts 2. Strategy and competitiveness 3. Analyzing resources, activities and competences 4. Strategic options and business models 5. Technology-based industries and strategy 6. Digital transformation concepts 7. Strategic Management of Information Systems 8. Knowledge Management and Big Data

The techniques and methods used during classes will be: Problem-Based Learning (PBL), the expository, interrogative, active, and participatory methods, seeking strong interaction between the presentation of the subjects and the discussion of practical cases, both individually and in groups.

Dess, G. G., McNamara, G., Eisner, A. B., & Sauerwald, S. (2023). Strategic management: Creating competitive advantages (11th ed.). McGraw Hill. Grant, R. M. (2021). Contemporary strategy analysis (11th ed.). Wiley. Paroutis, S., Heracleous, L., & Angwin, D. (2016). Practicing strategy: Text and cases (2nd ed.). SAGE Publications. Austin, R. D., Nolan, R. L., & O'Donnell, S. (2016). The adventures of an IT leader (Updated ed., with a new preface). Harvard Business Review Press. Fenton, A., Fletcher, G., Griffiths, M., Heinze, A., & Cruz, A. (Eds.). (2025). Strategic digital transformation: A results-driven approach (2nd ed.). Routledge. Laudon, K. C., Laudon, J. P., & Traver, C. G. (2025). Management information systems: Managing the digital firm (18th ed.). Pearson. Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia Business School Publishing.