Class Innovation and Digital Transformation

  Innovation and Digital Transformation play a central role in contemporary times, reshaping how organizations operate and engage with the world. Innovation, characterized by the introduction of new ideas, processes, and technologies, propels the continuous evolution of businesses, providing them with a crucial competitive advantage. Digital Transformation, on the other hand, goes beyond the mere adoption of technologies, involving a profound reconfiguration of organizational structures and business models. The ability to adapt and embrace digital change has become imperative for survival and success in an increasingly dynamic business landscape.

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1.     Disruption and process innovation 1.1.   Disruptive models and innovation models 1.2.   Customer-centric innovation 1.3.   Process design and innovation 2.     Digital transformation and transition 2.1.   Evolution from traditional to digital 2.2.   Objectives and recipients of the digital transformation 2.3.   Digital governance models 3.     Knowledge and Information and Communication Technologies 3.1.   Information Production Function 3.2.   Knowledge management applied to digital 3.3.   Technological advances and sustainability 3.4.   Hardware, software, communications, and services 4.     Strategies and plan for the digital business 4.1.   Benefits of implementation 4.2.   Digital value management 4.3.   Digital competitiveness 4.4.   Guide to the implementation plan 5.     Case Studies associated with Digital Transformation

The pedagogical methodology will be linked to: ·       Presentation and discussion of fundamental concepts associated with Innovation and Digital Transformation, ·       Linking and exemplification supported in real cases, ·       Development of practical cases in groups, using ICT support, in order to verify the practical application of concepts learned, ·       Collaborative work based on a digital platform to support teaching and learning, with open discussion for all students: - Classroom monitoring and online participation, ·       Tutorial support, ·       Online platform support,

SC1) - Hall, M., & Williams, A. (2008). Tourism and Innovation. Oxon, UK: Routhledge (SC1 E SC2) - Katsoni, V. & Stratigea, A. (2016). Tourism and Culture in the Age of Innovation. Springer (SC1 E CP3) - Walder, B., Weiermair, K., & Sancho Perez, S. (2006) Innovation and product development in tourism, creating sustainable competitive advantage. Berlin: Erich Schidt Verlag (SC1) - Christensen, C., Horn, M., Johnson, C. (2016). Disrupting Class, Expanded Edition: How Disruptive Innovation Will Change the Way the World Learns. McGraw Hill (SC4) - Lubia¿n, F., Esteves, J. (2017). Value in a Digital World - How to assess business models and measure value in a digital world. Palgrave Macmillan/Springer Nature (SC3) - Rogers, D. (2016). The Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Business School Publishing (SC3) -Westerman, G., Bonnet, D., McAfee, A. (2014). Leading Digital: Turning Technology into Business Transformation. Harvard Business Review