Postgraduation Communication and Advisory in Sports

The Graduate Program in Sports Communication and Public Relations prepares professionals to meet the communication challenges of one of today¿s most dynamic sectors. With a strongly practical approach, taught by university faculty and experts with recognized industry experience, the program develops skills in public relations, institutional communication, sports marketing, social media management, media training, crisis communication, and digital content production. This program offers applied learning focused on decision-making, innovation, and employability, training professionals capable of communicating effectively in an increasingly demanding and competitive sports environment.

Applicants must hold at least a bachelor¿s degree and will be selected by the program administration based on a review of their resume and statement of purpose. An interview may be scheduled. Admitted applicants who do not hold a bachelor¿s degree will receive a certificate of completion for the Specialization Course upon completion of this graduate program.

-Communications and Press Relations Manager for clubs, federations, leagues, associations, and other sports organizations. -Digital Communications and Social Media Manager, responsible for content creation, community management, and strengthening the digital presence of sports brands and organizations. -Communications and Reputation Management Consultant -Sports Marketing and Branding Specialist, designing and implementing communication campaigns, brand activation, sponsorship management, and fan and stakeholder engagement. -Communications Advisor for athletes, coaches, sports executives, and agents, managing institutional communications, public image, and media relations.

One of the key distinguishing features of this graduate program is the excellence and diversity of its faculty. The program brings together university professors and researchers of recognized merit, as well as professionals with solid experience. They are joined by former international athletes and prestigious sports commentators, such as Luís Vidigal, Marco Caneira, and João Benedito, as well as journalists, communications advisors, communications managers, and experts. This combination of diverse profiles provides a unique educational experience, where academic rigor is combined with practical experience and in-depth knowledge of the sports world, allowing students to learn directly from some of the most recognized professionals in the field.