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Postgraduation Marketing for Influencers

No, being an influencer is not a hobby, nor is it something for people who don't want to study or work. We know that it is a valid, valuable, and extremely challenging activity, given the competitive and volatile environment in which it operates. However, Read more
Parking is free on the campus of Universidade Lusófona for all postgraduate, masters and doctoral students in the evening period. Read more
Course formatMixed Hours120h Credits30 ECTS
  • 1st Edition - 2025-26

    1st Edition - 2025-26

    Ongoing
    Start date 2 Mar, 2026
    End date 3 Jun, 2026

    Schedule

    Face-to-face classes - 6:30 p.m. to 9:30 p.m. and online classes from 6:00 p.m. to 10:00 p.m.
  • What will I learn in this course?

    What will I learn in this course?

    No, being an influencer is not a hobby, nor is it something for people who don't want to study or work. We know that it is a valid, valuable, and extremely challenging activity, given the competitive and volatile environment in which it operates. However, the effective exercise of any profession requires exclusive knowledge that is appropriate to the role. Therefore, investing in specific training is the best tool for surviving and excelling in the digital ecosystem. This postgraduate course was designed for those who, like you, want to acquire the necessary skills to specialize and professionalize a successful career in influencer marketing. The course takes a current and holistic view of the practices to be implemented to become a competent and autonomous professional. It enhances and capitalizes on your presence on social media, engaging your community and gaining market recognition. Learn to manage your personal brand as a strategist without losing your authenticity.
  • Entry requirements and conditions

    Entry requirements and conditions

    Candidates will be selected by the postgraduate program management based on their professional and academic résumé and the letter of motivation that must accompany the application. Students with degrees in marketing, communication, design, and similar areas will have preferential access conditions. Candidates who have professional experience but do not hold a university degree will receive a final certificate corresponding to a Specialization Course upon completion of the postgraduate program.
  • Technical and professional skills that I will acquire

    Technical and professional skills that I will acquire

    Postgraduate students acquire the following skills: - Technical knowledge to produce quality digital content that engages followers; - Personal brand management on social media; - Ability to plan and manage social media; - Development of artificial intelligence potential for social media management; - Knowledge of platform algorithms in order to optimise content; - Monitoring and interpretation of key metrics such as reach, engagement or conversions from different social networks; - Ability to adapt strategies based on the results obtained from different publications; - Specific knowledge to manage a page, complying with legal and tax obligations; - Skills to promote brands honestly and transparently, following advertising standards and respecting their audiences.
  • Main reasons for choosing this course

    Main reasons for choosing this course

    • Specific and innovative training, specialised in the field (distinctive professional advantage)
    • A growing area with great potential for growth (key knowledge for understanding, monitoring and anticipating market trends)
    • Practical and relaxed classes, taught by a qualified and experienced teaching staff (informal environment, which contributes to a phased and organic learning process)
    • Hybrid system, which allows students to balance their academic, professional and personal lives (greater adaptability to the needs and requirements of each student)
    • Various assessment moments (development of group and individual skills, working on various projects, which provides opportunities for students to improve their performance)
  • Program

    Program

    • [Anual]
    • AI for influencers 0 ects
    • Being an Influencer 0 ects
    • Brand Content e Storytelling 0 ects
    • Creative processes in digital communication 0 ects
    • Data Analysis and Social Media Metrics 0 ects
    • Digital consumer behaviour and virtual communities 0 ects
    • Ethics, Digital Responsibility and Regulation 0 ects
    • Influencer agencies 0 ects
    • Influencer marketing strategies 0 ects
    • Introduction to influencer marketing 0 ects
    • Sem Nome 0 ects
    • Sem Nome 0 ects
    • Sem Nome 0 ects
    • Sem Nome 30 ects
  • Career opportunities and career prospects

    Career opportunities and career prospects

    - Influencers - Potential influencers - Digital content creators - Influencer marketing consultants - Social media managers

Partilhar

Email

Lisboa | Esc.Comunicação, Arquitetura, Artes e TI
ENROLL

Fees

Other fees may be applied in accordance with the regulations in force.
    • Application Fees
      Candidates without academic degree ? 450€
      Candidates without academic degree ? 65€
      Holders of academic degree ? 450€
      Holders of academic degree ? 65€
    • Registration Fees
      School Insurance 47€
      Readmisson 65€
      195€
    • Tuition
      Monthly Fee 295€
      Número de prestações mensais 4
      Propina Total 1180€
    • Application Fees
      Candidates without academic degree ? 460€
      Candidates without academic degree ? 70€
      Holders of academic degree ? 460€
      Holders of academic degree ? 70€

Secretariat

Cristina Silva

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