Class Radio Theory and Practices

  • Presentation


    The curricular unit of History of the Media has as its main foundation the study and understanding of matters related to the evolution of the media over time and to the theories of communication. From a historical perspective, the social, technical and economic contexts that are the genesis, development and sustenance of the media are highlighted. The discipline program is formed from the deepening of 5 pillars. The first is an understanding of what the media are and the importance of studying them from a historical perspective, the second, from oral to written tradition, third, audiovisual, and fourth, the advent of new media, is formed through a perspective of contextual division on the history of the media and are intended to understand the dynamics that underlie the maturation of media systems generated by the emergence and social acceptance of the media. In a last pillar, communication theories stand out.

  • Code


  • Syllabus


    1. Understand the media and its history;
    2. From oral tradition to writing/printing;
      1. Hearing and seeing in human culture;
      2. The culture of orality and writing;
      3. Origin and development of the press;
      4. The emergence of a public sphere and intellectual property;
    3. The audiovisual;
      1. The culture of sound and sound recording;
      2. Media networks as a lever for the development and business models of communications;
      3. The telegraph and the telephone;
      4. The radio;
      5. TV and cinema;
      6. The emergence of the broadcast;
    4. Agenda-Setting:
      1. Models; dependency effect; centrifugal and centripetal effects.
    5. Gatekeeping:
    6. The Classical Theories:
    7. Understanding the Role of Information in the Contemporary World
    8. From mass communication to the networked world
    9. The advent of new media
      1. The new digital world and informationalism;
      2. The culture of mobility;
    10. The media ecosystem of the XXI century.
    11. From communication theory to reception theory.
  • Objectives


    In courses that have communication as part of their curriculum, it is essential that students can acquire knowledge about the evolution and dynamics of the media. It is also intended that knowledge of the History of the Media can be an element and starting point for reflection on the relationships that are created at the intersection between media, technology, society and culture.


    • Create bases for reflection to understand the importance of studying the History of the Media;
    • Know the evolution of the functions of the media;
    • Realize and reflect on the importance of dominant temporal cultures in the association with oral, visual (print and image) and audiovisual systems;
    • Acquire reflective capacity on the relationship between humans and the media in all its dimensions;
    • Understand the notion of mediated communication in its existence in the context of mass and personal communication;
    • Know the main theories of communication.
  • References


    Burke, P., Briggs, A., & Ytreberg, E. (2020). A social history of the media (4th ed.). Polity Press.

    Crowley, D., Urquhart, P., & Heyer, P. (2018). Communication in history: Stone age symbols to social media (7th ed.). Routledge.

    DeFleur, M. (2016). Mass Communication Theories;Explaining Origins, Processes, And Effects. London: Routledge.

    Floyd, K., Schrodt, P., Erbert, L. A., & Scharp, K. M. (2022). Exploring communication theory: Making sense of us (2nd ed.). Taylor & Francis.

    Freixo, M. (2012). Teorias e Modelos de Comunicação. LX: I. Piaget.

    Kitller, F (1999). Gramophone, Film, Typewriter. Palo alto: Stanford Univ Press.

    McQuail, D., & Deuze, M. (2020). McQuail’s media and mass communication theory (7th ed.). SAGE Publications.

    McLuhan, E. & McLuhan, M. (2011). Theories of Communication. NY: Peter Lang.

    Stanley, Robert H. (2020). Making Sense of Media: A Cultural-Historical Approach, Michigan: Independently published.

    Sterne, J. (2003). The Audible Past. Durham: Duke University Press.

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