Class Sociology of the Media

  • Presentation


    With the approval in CU Media Sociology, the student will have understood the relations between the media and different ways of looking at society.
    The student will have gained skills that qualify him to pursue studies, deepening the various topics covered in other CUs.
    The student will better understand his/ herr role as a (future) professional within the media area, in a complex field with links to class, gender and ethnicity within a global capitalist system.
    The student will be able to analyze in more detail the media products around him/ herself.
    The student will understand and critically reflect on the dialogical relationship between media and society.

  • Code


  • Syllabus


    The importance of sociology for the study of the media
    Main theories and schools about communication
    Media organizations, professions and practices
    Media products / content, representations and power
    Media audiences, consumption and uses
    The toxic role of communication: fake news, computational propaganda, campaigns and content promoting extremist ideologies
    The critical role of communication: alternative media, alternative narratives to extremism, communication for development.

  • Objectives


    Show a general understanding of the relationship between media studies and the rest of the social sciences. Historically contextualize sociological concern with the media. Present some of the main contemporary issues about the media, as well as the criticisms they raise. Show the importance of the media for the political life of societies. Consider the political economy of the media, and the role of capitalism in contemporary media conditions. Consider alternative approaches to mainstream media production and their role in network society.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    Development of empirical research work - ethnographic study or auto-ethnography - focusing on the uses of the media by students and/or participants in the study.

    Production of a short summary video about empirical work, for presentation in class.

    Online surveys carried out in class about the CU themes, with results presented and discussed in real time with students .

    Video demonstration of CICANT research projects (Rethink Before You Act, LusofonAtIva, etc.)

    Intensive use of Moodle to publish content related to classes and for some interaction with students.

  • References


    Fiske, J. (2000). Introduction to Communication Studies. London & New Your, NY: Routledge.
    Mathews, J. (2017). The sociology of mass media. In. K. O. Korgen (ed.). The Cambridge Handbook of Sociology. Volume 1, Core Areas in Sociology and the Development of the Discipline. Cambridge: Cambridge University Press.
    Thompson, John B. (1995) The Media and Modernity: a Social Theory of the Media. Cambridge: Polity.
    Waisbord. S. (2016). Media Sociology. In Jensen, K.B. & Craig, R.T. (ed.) The International Encyclopedia of Communication Theory and Philosophy. JohnWiley & Sons, Inc. DOI: 10.1002/9781118766804.wbiect161

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