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Presentation
Presentation
The curricular unit of Tourism Events Management and Organization provides students with the concepts, principles, techniques, and terminology associated with event management, offering an integrated understanding of the different stages involved in the process of planning, organizing, implementing, and evaluating events. The practical component, through participation in the organization of an international event, enables students to apply the knowledge acquired in a real-world context, fostering the development of skills in planning, teamwork, decision-making, problem-solving, and adaptation to professional environments at both national and international levels.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULP1652-24195
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Events such as positioning and competitiveness of tourist destinations 2. The relationship between events and tourist activity; 3. Motivation, experience and satisfaction in tourism and events 4. Conceptualization, characterization and typologies of events; ; 5. Planning 6. Execution and management of the event 7. Event design.
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Objectives
Objectives
It is intended to enable students to acquire a global perspective that allows them to understand and build knowledge around: a) the concepts, classification and typologies of events; b) event tourism, its economic, social, environmental and tourist impacts and the importance of resource monitoring; c) event planning, according to organizational and territorial contexts; d) the event organization process, in accordance with the rules of strategic and financial management; e) the importance of events as a factor of positioning and competitiveness of tourist destinations, in a perspective of complementarity and sustainable tourism development.
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Teaching methodologies
Teaching methodologies
Active Learning can be used in this curricular unit, promoting practical activities that involve students directly in the learning process, such as organising events of various sizes. Problem-Based Learning (PBL) will also be applied by developing a problem situation related to the planning, organisation and event management in tourism. We will also apply Collaborative Learning which promotes collaboration between students, encouraging them to work in groups to actively participate in the planning, organisation and management of the events they are going to host.
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References
References
Caetano, J. et al (2021). Gestão de Eventos. Lisboa: Escolar Editora Isidoro, A.; Simões, M.; Saldanha, S.; Caetano, J. (2023). Manual de Organização e Gestão de Eventos. Lisboa: Ed. Sílabo. Jones, L. J. (2020). The Event Planning Toolkit: Your Guide to Organizing Extraordinary Meetings and Events. Rowman & Littlefield Publishers. Vieira, J. M. (2015). Eventos e turismo: Planeamento e organização. Lisboa: Edições Sílabo
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Assessment
Assessment
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
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25%
Participação e elaboração do evento da 11 Conferência Internacional da Portotechhub
35%
Trabalho Prático:
Relatório: 15%
40%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
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Mobility
Mobility
No
