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Presentation
Presentation
In the Organisational Communication (OC) module, students will be made aware of the importance of first understanding the organisation and then moving on to making communication-related decisions. The pedagogical approach: Organisational Reality > Importance of Communication > Identity > Culture > Mission > Vision. The strategic approach: understand > justify > implement.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
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Code
Code
ULP1652-8629
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
An organisation communicates, even when it does not intend to. Identity, culture, image, reputation. Stakeholders: to whom does the organisation communicate? Internal Communication: communicating internally - a tool for fostering organisational culture, engagement and identification. External Communication, communicating outwards: the main areas and objectives of external communication and how they relate to organisational positioning, relationships and reputation. From problem to communication strategy: transforming communication problems into objectives, target audiences, messages and communication strategies. Communication tools and channels: which are the most appropriate depending on the target audiences, objectives and context. Organisational ethics.
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Objectives
Objectives
Students should be able to: *understand the role of communication - both internal and external - in furthering the mission, vision and values of organisations, as well as organisational diversity and the role played by communication in the founding concepts of identity and culture; *demonstrate the importance of communication management within the context of ethical relationships between organisations and their stakeholders; *develop a critical approach to existing communication tools, in order to better tailor them to each of the organisation's stakeholders; *analyse communication within an organisational context, understand identity and culture, translate concepts into strategies, identify specific problems (for example, crisis situations) and propose solutions.
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Teaching methodologies
Teaching methodologies
The course utilises organisational diagnostics, the identification of communication strategies, peer feedback and analytical exercises based on briefings. It also incorporates practical experience of professional practice through the completion of an Organisational Consultancy Project.
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References
References
Camilleri, M. A. (Ed.). (2021). Strategic corporate communication in the digital age. Emerald Publishing. Cornelissen, J. P. (2026). Corporate communication: A guide to theory and practice (8th ed.). SAGE Publications. Falkheimer, J., & Heide, M. (2022). Strategic communication: An introduction to theory and global practice (2nd ed.). Routledge. Modaff, D. P., & Butler, J. A. (2021). Organizational communication: Foundations, challenges, and misunderstandings. Cognella Academic Publishing. Ruck, K. (2022). Exploring internal communication: Towards informed employee voice (4th ed.). Routledge.
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Assessment
Assessment
Aulas com predomínio do método ativo, orientadas para intervenção e debate dos temas a lecionar. A avaliação contínua será efetuada do seguinte modo:
Descrição
Data limite
Ponderação
Projeto de Consultoria Organizacional
04-11-2026
40%
Projeto de Comunicação Organizacional
16-12-2026
40%
Frequência e participação ativa nas aulas (obrigatoriedade 70%)
Contínuo
20%
A submissão dos trabalhos deve ser feita nos prazos apresentados pelas docentes, no Moodle.
No caso de atraso de até 24h, será aplicada uma penalização de 25%.
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Mobility
Mobility
No
