Class Infographics and Digital Pagination

The Infographics and Digital Layout course introduces the fundamentals of information organisation and visual presentation, exploring the relationship between text, image and structure in the construction of clear and effective messages. In an increasingly visual media context, the course develops skills in the conscious use of resources such as typography, colour, hierarchy, focus and visual synthesis, articulated with principles of Information Architecture, namely organisation, hierarchisation and labelling of content. Through theoretical framework, case analysis and practical exercises, students are trained to critically analyse and produce informative visual content in a digital context, prioritising clarity, coherence and communicational intelligibility.

Not applicable

Visual Communication  Elements and Principles of Visual Communication  Text-image relationship Legibility, accessibility and clarity of communication   Narrative and Digital Layout Visual narrative and informative storytelling Sequentiality and layout structures Screen reading and usability   Infographics and Information Communication Concept and functions of infographics Visual representation and mediation of complex content Visual literacy and information comprehension   Information Architecture Applied to Infographics Organisation, hierarchisation and labelling of information Informational structures and reading paths, coherence and sustainability   Analysis and Production Critical analysis. IA-based methodologies. Communication development and evaluation. Translated with DeepL.com (free version)

An active methodology based on Project-Based Learning (PBL) will be used, in which students, based on the presentation of theoretical and practical cases, investigate, explore and produce visual content in infographics and digital layout. The unit is based on experimental learning, proposing individual or group practical exercises that allow students to apply the concepts taught and develop independent research on the chosen topics. In this way, each student will have the opportunity to practise producing visual content and develop skills with guidance from teachers, promoting critical reflection, autonomy and practical application of the principles of visual communication and Information Architecture.

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