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Presentation
Presentation
This course unit provides an integrated view of the relationship between Psychology and Economics, focusing on the analysis of decision-making processes and deviations from economic rationality. It aims to raise future professionals' awareness of the psychological mechanisms underlying economic behavior and support their application in areas such as marketing, human resource management, and decision-making.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULP7018-26506
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Introduction to Behavioral Economics 2. Rational Choice Theory vs. Limited Choice Theory 3. Cognitive Biases and Heuristics 4. Time Preferences and Hyperbolic Discounting 5. Prospect Theory and Loss Aversion 6. Decision Making in Uncertainty Environments 7. Practical Applications of Behavioral Economics 8. Nudges and Behavioral Interventions 9. Behavioral Economics and Public Policies
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Objectives
Objectives
The central objective of this discipline is to provide a comprehensive understanding of the intersection between Psychology and Economics. Focuses on the analysis of decision-making processes, highlighting common deviations from purely rational and self-interested decisions. The main goal is to sensitize future professionals (whether economists, managers, consultants or politicians) to these deviations and the underlying psychological processes, aiming to train students in the formulation of marketing strategies, human resources management and decision making in various areas. areas.
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Teaching methodologies
Teaching methodologies
The teaching methodology will be fundamentally based on lectures, group discussions, analysis of practical cases, reading and discussion of scientific articles and individual and group exercises.
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References
References
1. Ariely, D. (2009). Predictably Irrational: The Hidden Forces That Shape Our Decisions. Harper Perennial. 2. Camerer, C. F., Loewenstein, G., & Rabin, M. (Eds.). (2011). Advances in Behavioral Economics. Princeton University Press. 3. Mullainathan, S., & Shafir, E. (2013). Scarcity: Why Having Too Little Means So Much. Macmillan. 4. Thaler, R., & Sunstein, C. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. Penguin. 5. Corr, P., & Plagnol, A. (2023). Behavioral economics: The basics. Routledge.
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Assessment
Assessment
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
30%
Portfolio
dd-mm-yyyy
40%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
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Mobility
Mobility
No
