Class Policy and Communication I

Politics and Communication I aims to familiarise students with the origins, characteristics and fundamental dynamics of the contemporary public sphere; with the expectations generated by the phenomenon of mediatisation regarding the potential for the development and deepening of contemporary representative regimes; and with the reality of the relationships between the political, media and social systems in contemporary democracies.

Not applicable

Basic concepts: politics, communication and political communication The historical phenomenon of mediatisation From mediatisation to the ideal of deliberative democracy The role and place of the media in contemporary democracies: expectations and reality Citizens as recipients of political communication in contemporary democracies: expectations and reality Politicians as producers of political communication in contemporary democracies: the paradigms of propaganda, political marketing and mediatic guerrilla

Conventional lectures with opportunities for clarification of doubts. Compulsory attendance. Continuous assessment will consist of two elements: a written test at the end of the semester (100%); and a bonus factor (up to +1.5 marks in addition to the mark obtained in the test, before rounding) awarded on the basis of attendance, punctuality, attentiveness and participation in classes. Non-continuous assessment will consist of a final examination (100%), to which no bonus factor shall apply.

BENKLER, Yochai, FARIS, Robert & ROBERTS, Hal - Network propaganda. Oxford: Oxford University Press, 2018. BRÁS, Carlos - Propaganda moderna. Lisboa: Pactor, 2023. CACCIOTTO, Marco - Marketing político. Coimbra: Conjuntura Actual, 2015. CALVO, Enrique Gil - Comunicación política. Madrid: Catarata, 2018. CIALDINI, Robert B. - Influence, new and expanded. New York: Harper Business, 2021. GARCÍA, Guillermo López, RÍOS, José Gamir & ORDAZ, Lidia Valera - Comunicación política. Madrid: Editorial Sintesis, 2018. MCNAIR, Brian - An introduction to political communication. 6ª edição. Milton Park: Routledge, 2018. MEYER, Thomas - Media democracy. Malden: Polity Press, 2002. NORRIS, Pippa - A virtuous circle. Cambridge: Cambridge University Press, 2000. SUNSTEIN, Cass R. - #Republic. Princeton: Princeton University Press, 2018.