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Presentation
Presentation
This CU aims to provide students with the theoretical and practical skills necessary in the context of defining and developing the quality of business and tourist services; in addition to providing the main analysis, organization and management tools in this area, we seek to consolidate knowledge through practical study applications - case studies. This is a fundamental subject in the context of the course that complements learning about the general management of tourist companies.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
3 | Optional | Português
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Code
Code
ULP292-5244
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Basic concepts and main philosophies of Quality Management. 2. Quality Benefits and Costs 3. Differences in Quality Management in Tourism and Hospitality Services 4. Quality Techniques and Tools. 5. Theoretical models of Quality Management - Gronroos, Gap's - Servqual. 6. Total Quality Management. 7. Complaints Management. 8. Quality Management in Services - Practical cases.
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Objectives
Objectives
- Identify the main benefits and costs of the Quality of tourist services. - Identify the advantages of implementing a Quality Management System. - Recognize the difficulties inherent to the process and propose solutions adapted to the reality of the organization in question. - Interpret and be able to explain the different models and techniques of Quality Management in Services and select the most appropriate ones for real situations. - Recognize the benefits of integrating Management Systems (Quality, Health and Safety and Environment). - Identify good Total Quality Management practices in tourist services. - Recognize the relevance and know how to propose a complaints management system suited to concrete realities. - Explain and propose Quality tools appropriate to the specific context of managing tourist services.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Analysis methodology of real Practical Cases in a touristic context; Use of Interactive Presentation Software - Mentimeter Periodic e-activities based on analysis of online papers for debate in classes Use of illustrative videos
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References
References
Mok, C., Sparks, B., & Kadampully, J. (2001). Service Quality Management in Hospitality, Tourism, and Leisure. New York: Routledge
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Office Hours
Office Hours
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Mobility
Mobility
No