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Presentation
Presentation
The aim of this course is to prepare students for the development of an applied project and to test it's concept. Students will have to put into practice the theoretical and methodological knowledge they have acquired during the master's programme. Preparing and carrying out a project will allow them to critically evaluate a real and concrete context in the world of Communication Sciences, Marketing and Digital Media. The theoretical reflection that underpins the project will demonstrate the students' reflective and critical capacity on reality.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Anual | 55
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Year | Nature | Language
Year | Nature | Language
2 | Optional | Português
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Code
Code
ULP6612-1919
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Sim
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Syllabus
Syllabus
Those that are relevant and agreed upon between the student and their Project supervisor, provided that they address a practical problem identified in a social reality relevant to the area of specialisation of the master's degree. For example, the project may take the form of: Development of new products (e.g., editorial plans, analysis and technical decision support tools) Development of new services (e.g., training, consulting, support for citizens or groups with identified needs) Development of knowledge-intensive content (e.g., manuals, thematic websites) relevant to the area of specialisation of the master's degree Projects must include: Definition of the object of research/intervention through project development Theoretical framework and justification of the object of intervention Constitution of an empirical corpus Implementation of the project at a level that allows the concept to be tested Analysis of the results of the intervention
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Objectives
Objectives
Completion of this CU ensures that students are able to: - Identify, in terms of research, a problem detected in the field of Communication Sciences, Marketing and Digital Media; - Reflect critically on the identified problem; - Design an intervention project in the context of communication, marketing and digital media; - Execute this project to the extent that allows the performance of the proposal to be tested; - Write a report that systematises the results and is easily interpreted and usable by agents associated with the areas in question.
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Teaching methodologies and assessment
Teaching methodologies and assessment
Personal research work carried out by the candidate, based on periodic joint reflection sessions with the supervisor. There will be five intermediate meetings between students and the teaching staff of the study cycle, non-evaluative. First, an initial presentation of the dissertation project, mandatory. And four subsequent moments to monitor the work's progress. Students must attend at least one of the four subsequent sessions.
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References
References
A adequar a cada caso
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Office Hours
Office Hours
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Mobility
Mobility
No