-
Presentation
Presentation
This course unit aims to consolidate the specialized knowledge acquired throughout the master’s program, contributing to the development of a dissertation project that highlights and integrates the transversal skills gained. The Project Seminar represents the first step in designing the thesis project and pursues two main goals: to explore core and contemporary topics in Communication, Marketing, and Digital Media, and to incorporate students’ own research interests that may not be addressed in other course units. To achieve this, the seminar promotes sessions with researchers and professionals from diverse fields, fostering critical debate, interdisciplinary dialogue, and the sharing of experiences.
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 5
-
Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
-
Code
Code
ULP6612-7628
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
Sessions with invited researchers and professionals. Discussion and critical reflection on emerging topics within the areas of the master’s program. Tutoring and supervision of ongoing projects, including practical application exercises. Identification and debate of major current trends. Analysis of case studies and good practices. Discussion of recommendations and future perspectives for Communication, Marketing, and Digital Media.
-
Objectives
Objectives
Provide a comprehensive and up-to-date overview of key themes and trends in Communication, Marketing, and Digital Media. Develop critical and reflective analytical skills regarding contemporary communication phenomena. Encourage direct engagement with researchers and professionals, strengthening the connection between theory and practice. Support the design process of dissertation, project, or internship work by assisting in the definition of topics, objectives, and methodologies.
-
Teaching methodologies
Teaching methodologies
Thematic sessions with guest experts (academics and professionals). Guided debates and practical reflection exercises. Tutoring and supervision of individual projects. Development of logbooks containing critical and reflective records of the sessions and topics discussed. These methodologies aim to foster active and collaborative learning, as well as to promote students’ autonomy and critical analytical skills.
-
References
References
Crewsel, J. (2008). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. London: Sage Publications. Deacon, D., Pickering, M., Golding, P., & Murdock, G. (2021). Researching communications: A practical guide to methods in media and cultural analysis. Bloomsbury Publishing USA. Khang, H., Ki, E. J., & Ye, L. (2012). Social media research in advertising, communication, marketing, and public relations, 1997–2010. Journalism & Mass Communication Quarterly, 89(2), 279-298. Kolb, B. (2018). Marketing research: A practical approach (3rd ed.). SAGE Publications. Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From products to customers to the human spirit. Wiley. Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley. Quivy, R., & Van Campenhoudt, L. (2011). Manual de investigação em ciências sociais (6th ed.). Gradiva.
-
Assessment
Assessment
1. Avaliação Contínua
A Avaliação é contínua, considerando os seguintes parâmetros:
-
Compilação de Diário de bordo reflexivo: 60%
-
Apresentação final: 20%
-
Assiduidade e participação ativa: 20%
Regras para avaliação contínua:
- Assiduidade mínima de 70% em regime de avaliação contínua.
- Nota mínima de 7 valores em cada elemento de avaliação.
Os estudantes que terminem com uma nota entre 8 e 9 valores podem ser considerados para exame oral.
2. Avaliação Final
Os/As estudantes que não tenham sucesso na avaliação contínua podem realizar exame nas épocas de avaliação definidas pela instituição.
//
1. Continuous Assessment
Assessment is continuous and based on the following components:
-
Compilation of reflective logbook: 60%
-
Final presentation: 20%
-
Attendance and active participation: 20%
Rules for continuous assessment:
-
Minimum attendance of 70% is required to qualify for continuous assessment.
-
A minimum grade of 7 out of 20 must be achieved in each assessment component.
-
Students obtaining a final grade between 8 and 9 out of 20 may be considered for an oral examination.
2. Final Assessment
Students who do not succeed in continuous assessment may take a final exam during the official examination periods defined by the institution.
-
-
Mobility
Mobility
No
