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Presentation
Presentation
With this UC it is intended that students acquire in-depth knowledge about the functions of Audiovisuals, Communication and Media Production in Football.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Master Degree | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULP6223-22703
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. The image in contexts of marketing and advertising based on the language of the media and Soccer. 2. General concepts of abstraction and editing: 2.1. Photography as communication base and personal marketing; 2.2. Final Photography Editing - / E-Flyer / Platforms / Social Networks; 2.3. Advertising and Marketing on audiovisual platforms is based on the advent of sports; 2.4. From the briefing to the script- the elaboration of the video communication. 3. Advertising and Marketing in audiovisual platforms based on advent of sports. 4. Creation of small spots. 5. The interdisciplinary relationship of Soccer and Social Communication.
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Objectives
Objectives
This curricular unit aims to: 1- Differentiate the sports social media. 2- Establish rules of action and communication with the different communicational agents. 3- Identify and distinguish the social impact of communication with sports agents and population. 4- Introduce the processes of production and use of the image in the context of communicational production. 5- Elaborate a set of strategies of use and edition of the graphic image for informative and advertising contents.
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Teaching methodologies
Teaching methodologies
Application and analysis of innovative instruments (digital plataforms) to the Football coach.
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References
References
Goodman, R. M. (2003). Editing Digital Video: The Complete Creative and Technical Guide. New York: McGraw Hill. Gordon, B. & Gordon, M. (2002). The Complete Guide to Digital Graphic Design. Londres: Thames & Hudson. The Basics of Video Editing ¿ The Complete Guide: http://lifehacker.com/5785558/the-basics-of-video-editing-the-complete-guide.¿
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Assessment
Assessment
Descrição
Data limite
Ponderação
Trabalho individual
junho
100%
A avaliação é contínua e é levada a cabo nos termos do Regulamento Geral de Avaliação da Universidade Lusófona, através do instrumento de avaliação: 1) trabalhos.
A classificação final é determinada arredondando às unidades o valor da média aritmética ponderada das classificações obtidas nos momentos de avaliação. Para a aprovação a classificação final terá que ser > ou = a 9.5 valores.
Os estudantes que não obtenham aprovação poderão submeter-se a exame na época de recurso. O exame de recurso incidirá sobre a totalidade dos CP.
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Mobility
Mobility
No
