Class Strategy and Leadership

In general, with the contents of the Curricular Unit, the aim is to acquire the necessary skills for critical analysis and understanding of industry trends in the aeronautics sector, now and in the future, for the development of a vision and the identification of the most appropriate strategies to permanently put the organization in advantageous positions. In which the student develops the following specific skills.

S1: Basic Concepts

• Evolution of strategic thinking and schools of strategy
• Strategic, tactical and operational planning

S2: Strategic Leadership

• Profile of the strategic leader
• The role of the strategic leader

S3: Strategic Planning

• Concepts and fundamentals
• Strategic planning process

S4: Basic Elements of the Strategy

• Strategic levels
• Business, mission and vision

S5: Analysis of the internal and external environment

• External and internal analysis
• SWOT model
• Structural analysis of the industry
• Value chain
• Critical success factors
• Customer Analysis
• BCG, Ansolf and GE / McKinsey headquarters
• Andrews structure
• SWOT matrix

S6: Strategy Formulation

• Corporate business and functional strategies
• Competitive strategies
• Strategic goals and objectives

S7: Strategy Implementation

• Strategic projects
• Plans and goals
• Action plan
• Strategic budget

S8: Strategic Control

• The BSC model
• Performance evaluation

S9: Elaboration of a Strategic Plan

Situational tests for the development of leadership skills using digital and virtual technologies

Grant, R. M. (2001). Contemporary Strategy: concepts, tecniques, applications. Blackwell.

Hitt, M., & Ireland, R. H. (2005). Strategic management competitiveness and globalization: concepts and cases (6th ed). South-Western: Thoson.

Lasserre, P. (2003). Global Strategic Management. Palgrave Macmillan.

Morrill, R.L. (2010). Strategic leadership: Integrating strategy and leadership in colleges and universities. New York: Rowman & Littlefield Publishers, Inc.

Por Peter F. Drucker (1993). Managing for the Future. London: Routledge.

Santos, A. J. R. (2008). Gestão estratégica: conceitos, modelos e instrumentos. Lisboa: Escolar Editora.

Santos, A. N. (2006). Estratégia organizacional: do posicionamento ao movimento (2ª ed). Lisboa: Edições Sílabo.

Thompson, S., & Gamble (2017). Crafting and executing Strategy: the quest for competitive advantage. McGraw-Hill.