Class Fashion Design I

The DMI (Fashion Design I) CU (Curricular Unit) takes an introductory approach to what Fashion Design is and presents the historical contextualization of the activity of creating Fashion. The UC aims to initiate students to obtain skills in the creation of Fashion products and prepares students to learn, throughout their degree, how to develop a Fashion Design Project.

• The emergence of the fashion industry: context and historical development (19th and 20th centuries);
• Fundamental Elements and Principles of Fashion Design
• The Fashion Designer today: definitions and characteristics; other professional opportunities; market segments;
• Scrapbooks and the importance of research in the Fashion Design process;
• Clothing versus Fashion: how we communicate through clothing; the messages we send; the various uses of clothing; how clothing trends develop;
• Methodology in the process of developing a fashion collection;
• The fashion cycle; the fashion calendar;
• Conditions that determine the colors to be launched on the market; yarn fairs and fabric fairs (also textile design and trimmings);
• Trend offices; other cultural influences capable of generating trends;
• Fashion weeks; fashion geography review: the main fashion capitals and geographic segmentation
• Introduction to ways of working with sustainable fashion

Fashion design students are made aware of the importance of their future profession through learning the methodology and practice of the fashion design project.

The research is developed through various practices such as: 'cool-hunting', street fashion and visiting physical and online stores, visiting museums, consulting fashion magazines, books, brand websites and other digital channels are examples of how this process can be started and carried out. Research, experiments, materials and other records must be prepared and/or placed in the Scrapbook, which must accompany the student daily. These are considered relevant for the successful resolution of the proposed exercises.

The work carried out will be monitored by the teacher during classes.

Assessment: Research Quality15%; Creativity and Contemporary Concept 25%; Quality and rigor of the work 35%; Aesthetic and graphic quality of the portfolio 15%; Oral presentation of the work to the class / critical discussion 10%

Draper, Jean (2013), Stitch and Structure: Design and Technique in two and three- dimensional textiles, London: Batsford.

Faerm, Steven (2010), Fashion Design Course- Principles, Practice and Techniques: The Ultimate Guide for Aspiring Fashion Designers, London: Thames & Hudson.

Fischer, Annette (2008), Basic Fashion Design 03: Construction, London: Ava Publishing. Gaimster

Julia, Amanda (2011), Visual Research Methods in Fashion, New York: Berg 

Hallett, Clive & Johnston, Amanda (2010), Fabric for Fashion: The Swatch Book, London: Laurence King.¿_Hallett, Clive & Johnston

Amanda (2014), Fabric for Fashion: The Complete Guide: Natural and Man-made Fibers, London: Laurence King.

Hopkins, John (2012), Fashion Design: The Complete Guide, London: Ava Publishing. _Jones, Sue Jenkyn (2011), Fashion Design (Portfolio), London: Laurence King.