-
Presentation
Presentation
The curricular unit´s main goal is to address relevant concepts to tourism products management, such destinations and tourism organizations. This aims to prepare students to apply these contributions in practical contexts in order to obtain competitive advantages in domestic and global markets.
-
Class from course
Class from course
-
Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
-
Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
-
Code
Code
ULHT225-16449
-
Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
-
Professional Internship
Professional Internship
Não
-
Syllabus
Syllabus
1. Elements of the tourism product: A components view; A benefits view; Components of the general product/Components of the specific product
2. Differentiating characteristics of tourism services: 7 Ps of services; Differentiating characteristics of services/Differentiating characteristics of tourism services
3. Consumer behaviour and motivations: Factors influencing tourists; decisions Information processing Tourists; decision-making process
4. Market segmentation in the tourism industry: Segmentation concepts applied to tourism; Criteria for defining segments; Segmentation methods
5. Case studies: Senior Tourism; Youth Tourism
6. Educational Tourism Tourism Products case studies
-
Objectives
Objectives
By the end of this Curricular Unit, students must be able to:
- Understand how tourism products are different from consumer goods and services, as well as the managerial implications of these characteristics;
- Understand how tourism products must interact and create value to consumers in digital environments, an essential ability to the management of any product in the contemporary market;
- Understand main segmentation methods and criteria in tourism industry, in order to manage competitive products in an increasingly demanding and specialised market;
- Understand different motivations and behaviour traits of tourism consumers, as to elaborate products that appeal to such motivations and create value to the final consumer;
- Understand the importance of user-led design in creating tourism products and learn how to create a tourism product using techniques learnt in-class.
-
Teaching methodologies and assessment
Teaching methodologies and assessment
In addition to theoretical lessons, classes include practical activities, such as thematic discussions, case study analysis, research activities, with the aim of interpreting, filtering information, having critical sense and creativity. The chosen methodology also aims to stimulate students to actively participate in classes, developing their critical capacities and their skills for autonomous study. It is intended to provide differentiated learning scenarios, namely realization of works that mobilize knowledge and synergies between students, with other curricular units, such as Tourism Planning and Development.
Continuous assessment comprises: a presentation, a report, an test and class participation. The behavior and participation in class correspond to 20%, the presentation, 20%, the final report, 30% and the test, 30% of the final grade.
-
References
References
- Giotis, G., & Papadionysiou, E. (2022). The Role of Managerial and Technological Innovations in the Tourism Industry: A Review of the Empirical Literature. Sustainability, 14, 5182. https://doi.org/10.3390/su14095182
- Streimikiene, D., Svagzdiene, B., Jasinskas, E. & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable Development. 29:259–271. https://doi.org/10.1002/sd.2133
- Traskevich, A., & Fontanari, M. (2023). Tourism Potentials in Post COVID19: The Concept of Destination Resilience for Advanced Sustainable Management in Tourism. Tourism Planning & Development, 20:1, 12-36, DOI: 10.1080/21568316.2021.1894599
-
Office Hours
Office Hours
-
Mobility
Mobility
No
