Class Design of Projects

In an increasingly demanding and competitive arts and cultural sector, it is essential that future artists master the necessary tools for presenting, communicating, and promoting their work. This discipline develops communication and professional positioning skills, enabling students to design a coherent set of presentation materials, essential for participating in competitions, applications, and other opportunities to develop their artistic activity.

Not applicable

1. The Contemporary Art and Cultural Sector - Specificity of the artistic sector and main contexts of activity - Cultural policies, programming and dissemination circuits - Career management, mobility and internationalization 2. Artistic Identity and Professional Positioning - Reflection on artistic practice, references and professional identity - Communication strategies and positioning in the art and cultural sector - The artist in the context of cultural and creative industries 3. Communication and Professional Presentation Materials - Curriculum vitae - Portfolio: structure, selection of works and design - Biography, introductory text and cover letter - Business card, website and digital platforms 4. Artistic and Professional Identity Project - Development, tutorial support and review of communication materials - Adaptation of materials to different audiences and professional opportunities - Preparation of applications for competitions and other support programs

This course unit adopts a theoretical-practical teaching methodology, centered on the development of an integrated project and continuous tutorial support. Theoretical content is applied to the design of different communication and professional presentation materials, promoting active and contextualized learning. The methodology is articulated with practical and project-based course units, taking the artistic work developed by the students as a starting point for the construction of their professional identity. By integrating the application to an artistic competition, it also allows the application of acquired skills to a real-world context.

AAVV. (2000). Ser artista em Portugal. Lisboa: Centro Nacional de Cultura AAVV. La creátion face aux systémes de diffusion. Paris: La Documentation Française AAVV. As politicas culturais em Portugal. Lisboa: Obs. Das Actividades Culturais AAVV. (2001). O estado das artes e as artes do estado. Lisboa: OAC BENHAMOU, F. (2004). L'économie de la culture. Paris: La Decouverte, 2004 JEFFRI, J. (1983). Arts Money. NYC: Neal-Schuman Publishers NAESS, H.E. (2009). A new agenda? The European Union and cultural policy. London: Alliance Publishing Trust WATERS, I. (1989). Entertainement arts and cultural services. UK: Longman