Class Communications Management

The Communication Management subjet is part of the field of organizational communication, acting at the level of internal and external communication, relating the classic areas of Public Relations, encompassing more recent areas such as information management in social networks. This UC is relevant in the MSc course as it allows students to perceive the importance of Communication Management between the different aspects.

Not applicable

1. Framework for Communication Management 1.1. Concepts: Management and Communication. 1.2. Bringing together two fundamental areas for the company. 2. Integrated Communication. 2.1. Integrated Communication Concept. 2.2. The areas encompassed in this concept and their relationship. 3. Internal Communication Management. 4. External Communication Management. 5. New Media 5.1. Concepts and Framework. 5.2. Technologies - Intranets, websites, social networks and new forms of social interaction. 6. The Integrated Communication Plan

The course is theoretical and practical and includes expository classes with space for debate relating theoretical content to a practical aspect through work presented in class (TM1). This course is based on the Research Based Learning (RBL) methodology, which is aimed at learning based on research in academic articles (Teaching Methodology 2-TM2).

Kitchen, P. J. (2020). Marketing communications. In A reader in marketing communications (pp. 1-9). Routledge. Li, J. Y., Lee, Y., & Xu, D. (2023). The role of strategic internal communication in empowering female employees to cope with workplace gender discrimination. Corporate Communications: An International Journal , 28(1), 135-154. Lopes, P., Rodrigues, R., Sandes, F., & Estrela, R. (2023, May). The Moderating Role of Social Media Advertising in Customers' Purchase Intention. In ECSM 2023 10th European Conference on Social Media (Vol. 1, p. 117). Zerfass, A., & Link, J. (2022). Communication management: Structures, processes, and business models for value creation through corporate communications. In Research handbook on strategic communication (pp. 237-258). Edward Elgar Publishing.