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Presentation
Presentation
The course Corporate Strategy and Governance explores how organizations define their strategic direction, align their structures and behaviours, and ensure responsible, ethical and sustainable management. Its scope covers the formulation of mission, vision, values and corporate policies, the deployment of strategy through approaches such as Hoshin Kanri, and the systematic management of stakeholders in complex environments. It also addresses the principles of corporate governance, ethical decision¿making, leadership and the shaping of corporate culture. Together, these areas provide an integrated view of how organizations create long¿term value, ensure accountability and build strategic coherence across all levels.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
| Anual | 3
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT6813-25411
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
Corporate Mission, Vision, Values and Policies Strategy planning and deployment (Hoshin Kanri) Stakeholders management Corporate governance and business ethics Leadership and corporate culture
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Objectives
Objectives
Students completing Corporate Strategy and Governance will develop knowledge of strategic formulation, governance models, stakeholder dynamics, ethical frameworks and the role of leadership and culture in shaping organizational direction. They will acquire skills in analysing mission, vision and values, applying Hoshin Kanri for strategy deployment, evaluating governance practices and assessing stakeholder expectations in complex environments. As competences, students will be able to integrate strategic thinking with responsible management, interpret governance mechanisms, align culture and leadership with strategic priorities and contribute to the design and oversight of coherent, ethical and sustainable corporate strategies.
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Teaching methodologies
Teaching methodologies
The online delivery of the course is supported by innovative, digitally enabled methodologies that promote strategic thinking, ethical reflection and applied decision¿making. Synchronous sessions use collaborative whiteboards, scenario¿based discussions and live Hoshin Kanri exercises to simulate real corporate¿strategy deployment. Asynchronous components integrate short video explainers, governance case analyses, stakeholder¿mapping tasks and reflective prompts that deepen conceptual understanding. Interactive tools for culture and leadership diagnostics, along with virtual group work, foster active participation and peer learning. Together, these methods create an engaging, practice¿oriented online environment fully aligned with the course's strategic and governance¿focused objectives.
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References
References
Kaplan, R. S., & Norton, D. P. (2008). The execution premium: Linking strategy to operations for competitive advantage. Harvard Business Press. Tricker, B. (2019). Corporate governance: Principles, policies, and practices (4th ed.). Oxford University Press.
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Assessment
Assessment
Descrição
Data limite
Ponderação
Individual work
March 2026
50%
Group work
March 2026
50%
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Mobility
Mobility
No





