Conference Way Of: Thinking and Feeling About Fashion
Fashion intersects science, identity, and emotion in an event that challenges new ways of thinking about the body and expression
Sustainable Development Goals (SDG)
Fashion is far more than clothing: it is language, identity, a territory where the unconscious dresses itself and the individual is exposed and reinvented. Today, the production of knowledge around fashion brings together fields as diverse as neuroscience, psychology, design, sociology, and the arts, in a dialogue that is at once scientific, creativ
Fashion is much more than clothing: it is language, identity, a territory where the unconscious dresses itself and the individual is exposed and reinvented. The production of knowledge around fashion today brings together fields as diverse as neuroscience, psychology, design, sociology, and the arts, in a dialogue that is simultaneously scientific, creative, and profoundly human.
The scientific event We and Y on Fashion (WAYOF) brings together researchers, professionals, students, and creators to think about and experience fashion from multiple perspectives: self-esteem, identity, perception, communication, emotions, and mental health. Proposals for presentations are therefore invited within the scope of the following three thematic axes.
Programme
17 June
09:00 | Guest Reception
09:30 | Opening Session: “Melancholic Imaginary in Contemporary Fashion”
- Opening Keynote Speakers:
Moisés Martins
Inês Jongenelen
Alexandra Cruchinho
10:15 | Fashion and Human Behaviour
- Speaker:
Maria José Ferreira
10:45 | Coffee Break
11:00 | The Expression of the Self Through Fashion
- Panel 1:
Moderator | Diogo Lamela
Carla Reis | International Agent
Maria José Ferreira
Dina Barreiros | HumanLab
12:15 | Lunch
14:00 | Neuroscience, Communication and Fashion
- Speaker:
Carlos Campos | ESE/IPP
14:45 | Neuroscience, Communication and Fashion
- Panel 2:
Moderator | Alexandra Cruchinho
Cátia Rijo | ESELx/IPL Carlos Campos | ESE/IPP
Paulo Gonçalves | APPICAPS
16:00 - 17:00 | Parallel Session
18 June
09:30 | Clothing as Skin: Where the Unconscious Dresses Itself
- Speaker:
Sónia Soares Coelho | SPP - Mentanalysis
10:00 | The Vision of the Self
- Round Table:
Moderator | Sónia Coelho
Luísa do Valle | ESBAP-FBAUP
Luís Buchinho
Ana Sotto Mayor | SPP
11:30 | Coffee Break
11:40 | The Vision of the Self
- Speaker:<
Frederico Martins
12:10 | The Vision of the Self
- Round Table:
Moderator | Cátia Rijo
Model | Vera Deus
Luísa Branco | SPP
Luísa Jeremias | Editor-in-Chief, Flash Magazine
13:10 - 14:10 | Lunch
e, and deeply human.The scientific event We and Y on Fashion (WAYOF) brings together researchers, professionals, students, and creators to think and feel fashion through multiple perspectives: self-esteem, identity, perception, communication, emotions, and mental health. Proposals for presentations are therefore invited within the following three thematic areas.
Programme
More information coming soon.





