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Presentation
Presentation
The curricular unit DIGITAL ELEMENTS OF PRODUCTION DESIGN focuses on the process of developing serialised fiction content in the field of Production Design. It covers the main areas of intervention, including set design, costume design, and makeup and hair design, from a theoretical-practical perspective. The course emphasises the role of digital representation of visual concepts in the pre-production phase. The objective is to provide knowledge of more sophisticated and precise techniques in the presentation of graphic proposals, maintaining the definition of the aesthetic approach, the development of the creative process and the methods of execution as fundamental elements, together with an understanding of the economic, cultural and ethical context of the production design department as a practice.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 5
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Year | Nature | Language
Year | Nature | Language
2 | Optional | Português
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Code
Code
ULHT160-24623
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Fundamentals of Art Direction: team structure, visual components, visual rhetoric, scenographic languages, and the relationship between space, character, meaning, and emotion. 2. Visual research and conceptual development: references, trends, material resources, locations, moodboards, and visual narrative. 3. Working methodology. Budgeting. Management of means and resources. Structure of a Production Design Dossier. 4. Graphic representation of proposals (perspective, composition, colour, lighting, materials): Photoshop/GIMP, Procreate (painting/illustration/digital collage), Blender, SketchUp or Homestyler (3D rendering, technical drawing), Gen AI (various engines/platforms). 5. Technical Representation of the Project. 6. Props, costume and scenographic execution: sourcing, adaptation, construction, improvisation, and problem-solving during filming.
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Objectives
Objectives
The course teaches students to create and execute production design projects for serialized fiction content, covering various production phases. Students will design and produce a transversal project (ACAC III) while taking on specific roles in the production design department. The objective is for the student to structure a plastic unit that is coherent with the narrative and adjusted to the content (Production Design Dossier). They should also be able to define concepts using digital representation techniques and prioritize artistic and technical needs while making appropriate use of the logistical resources available. Other objectives include understanding the structure and function of the department, mastering appropriate software, apps, and platforms for creative proposals and technical drafting, using appropriate terminology, and understanding execution/assembly methodologies.
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Teaching methodologies
Teaching methodologies
The teaching methodology raises awareness of the issues presented, develops spaces for discussion and problem solving, and encourages the development and sharing of practical exercises (challenges) in a transversal and collaborative process. The challenges, which will be analysed together in class, are intended to respond to the assimilation of theoretical knowledge and the conceptualization and development of the production design project for serialized content (transversal project). During the preparation and assembly phase, the aim is for the students to understand the responsibilities of each position taken, but also to work as a group, promoting teamwork. Software will be used to enable collaborative practice during the work process.
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References
References
Adler, D. (1998). Metric Handbook - Planning and Design Data. Architectural Press. Bacher, H. P., & Suryavanshi, S. (2018). Vision: Color and composition for film. Laurence King Publishing. Barnwell, J. (2017). Production Design for Screen: Visual Storytelling in Film and Television. Bloomsbury Visual Arts. Gurney, J. (2010). Color and Light: A Guide for the Realist Painter -Volume 2. Andrews McMeel Publishing. Hart, E. (2017). The prop building guidebook for theatre, film, and TV (2.ª ed.). Routledge. Heller, Eva (2007). Psicología del color: Cómo actúan los colores sobre los sentimientos y la razón. Editorial GG. LoBrutto, V. (2002). The Filmmaker's Guide to Production Design. Allworth Press. New York. McClellan, P. (2020). Production design: Visual design for film and television. Routledge. Pastoreau, Michel (1997). Dicionário das Cores do Nosso Tempo: Simbólica e Sociedade, Lisboa, Estampa.
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Assessment
Assessment
Serão considerados os seguintes instrumentos de avaliação na nota final: |The following assessment instruments will be considered in the final grade:
Descrição
Data limite
Ponderação
Participação Ativa (Desafios e Análises Coletivas)
Active Participation (Challenges and Collective Analysis)ao longo do semestre
throughout the semester
50%
Dossier de Desenho de Produção | Production Design Dossier
Nota: O Dossier de Desenho de Produção deve apresentar o processo de trabalho, incluindo as propostas finais de desenho de produção, incluir memória descritiva e estar fundamentado através de racional criativo. | Note: The Production Design Dossier must present the working process, include the final production design proposals, a detailed descriptive memory and be supported by a creative rationale.
4 June 2027
Submission via Moodle
25%
Execução do Desenho de Produção
Production Design Execution
[Prep, Set Up, Shooting, Wrap Up]
De acordo com as datas estabelecidas para rodagens | According to the dates set for shooting 25%
O regime de participação ativa é considerado um elemento fundamental e condicionante da classificação final nesta metodologia de avaliação. A ausência ao terceiro momento de avaliação (Execução do Desenho de Produção) implica inscrição em exame. A metodologia de avaliação engloba, em função do cargo assumido pelo aluno, as componentes de trabalho individual e em equipa, reforçando a responsabilização através do trabalho orientado em sala. | The active participation regime is considered a fundamental and conditioning element of the final grade in this assessment methodology. Absence from the third assessment moment (Production Design Execution) implies registration for the exam. The assessment methodology encompasses, according to the role assumed by the student, individual and team work components, reinforcing accountability through guided class work.
O exame de recurso divide-se em duas componentes:
Componente Prática: Apresentação e defesa oral de Dossier de Direção Desenho de Produção para um conteúdo de ficção serializado, a partir de guião e eununciado facultado pelo professor + Adereço Representativo que implique adaptação/construção (60%)
Componente Teórica: Prova Escrita (40%)
The examination is divided into two components:Practical Component: Presentation and oral defense of a Production Design Dossier for a serialized fiction content, based on a script and brief provided by the teacher + Representative Prop involving adaptation/construction (60%)
Theoretical Component: Written Test (40%)
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Mobility
Mobility
No
