Class Motion Graphics Design

Not far removed from the concerns of cinema, and in an overtly kinetic manner, this subject challenges the 'stillness' of traditional graphic design by introducing time, movement and sound. Situated at the intersection of visual rigour and cinematic language, it explores the relationship between information and temporality through analogue and digital animation techniques. Today, movement is the natural language of any screen, from credits and opening sequences for cinema, television and streaming to dynamic brand identity (branding and 3D logos). The field also extends to digital advertising, social media content, animated infographics and interface micro-animations that guide the user experience. By manipulating typography, vectors and imagery, students learn to transform static concepts into fluid and impactful visual narratives.

Not applicable

Brief historical analysis and context of generics in the cinema and audiovisual tradition. Analysis of reference projects/works by various design, motion and animation authors. Notions of graphic design applied to motion design. Practical component in Adobe After Effects applied to animation and motion graphics. Animation in 2D planes and 3D space, using tracking processes. Animation: Application of 6 of the 12 animation principles applied to motion graphics (Squash and Stretch, Slow in Slow out, Arcs, Exaggeration, and Pose to Pose). Analysis of portfolio material to build the showreel.

Problem-based learning (PBL) is proposed, centred on the student. that involves groups of students working together to solve a real-world solve a real-world problem. Students are encouraged to concepts through problem-solving skills. problem-solving skills. Students will have the opportunity to develop skills related to teamwork, project management, oral and written project management, oral and written communication, self-awareness and evaluation of group group processes, critical thinking and analysis, explaining concepts, self-directed learning explanation of concepts, self-directed learning, application of course content to real-world examples self-directed learning, applying course content to real-world examples, research and and problem-solving across disciplines.

Brunner, J. (2020). Motion design: Principles, processes, and practice. Bloomsbury Publishing. Krasner, J. (2020). Motion graphic design: Applied history and aesthetics (4th ed.). Routledge. Meyer, C., & Meyer, T. (2019). Creating motion graphics with After Effects: Essential and advanced techniques (5th ed.). Routledge. Shaw, A. (2020). Design for motion: Fundamentals and techniques of motion design (2nd ed.). Routledge.