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Class Motion Graphics Design

  • Presentation

    Presentation

    Theoretical and practical unit with case studies presented in class, presentations of the progress of the work in the classroom and the participation of some guests to talk about their work. Pedagogical objectives: Development of a infographic video. Development of a showreel in the form of a website or other creative platforms to present the work done during each student's degree programme.
  • Code

    Code

    ULHT160-24633
  • Syllabus

    Syllabus

    Brief historical analysis and context of generics in the cinema and audiovisual tradition. Analysis of reference projects/works by various design, motion and animation authors. Notions of graphic design applied to motion design. Practical component in Adobe After Effects applied to animation and motion graphics. Animation in 2D planes and 3D space, using tracking processes. Animation: Application of 6 of the 12 animation principles applied to motion graphics (Squash and Stretch, Slow in Slow out, Arcs, Exaggeration, and Pose to Pose). Analysis of portfolio material to build the showreel.
  • Objectives

    Objectives

    Provide students with: Technical, aesthetic and conceptual knowledge and strategies that make them capable of creating innovative animation and graphic composition projects. Realisation of 2 projects to be developed as a group and individually: Infographic Video: Creation of an infographic video based on the proposed theme. Showreel: Construction of a short video presenting the best moments of the authors' personal work.
  • Teaching methodologies

    Teaching methodologies

    Problem-based learning (PBL) is proposed, centred on the student. that involves groups of students working together to solve a real-world solve a real-world problem. Students are encouraged to concepts through problem-solving skills. problem-solving skills. Students will have the opportunity to develop skills related to teamwork, project management, oral and written project management, oral and written communication, self-awareness and evaluation of group group processes, critical thinking and analysis, explaining concepts, self-directed learning explanation of concepts, self-directed learning, application of course content to real-world examples self-directed learning, applying course content to real-world examples, research and and problem-solving across disciplines.
  • References

    References

    MOTION BLUR The OneDotZero Book, Laurence King Publishers; Pap/DVD edition, Novembro, 2007 Pause: 59 Minutes of Motion Graphics, Universe Publishing, Maio, 2000 Not Teflon: MTV Design & Pop Promo's, Universe Publishing , Janeiro, 2004 On Air: The Visual Messages and Global Language of MTV, Die Gestalten Verlag; Har/Dvdr edition, Setembro, 2005 Motion by Design, Laurence King; Har/DVD edition, Fevereiro, 2007 The After Effects Illusionist: All the Effects in One Complete Guide, Focal Press; Pap/Cdr edition, Fevereiro, 2009  
  • Assessment

    Assessment

    Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Vídeo Infográfico

     

    30%

    Showreel

     

    50%

    Desenvolvimento de projecto

     

    20%

     

     

     

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