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Presentation
Presentation
Increase differentiated but complementary levels of knowledge of the evolutionary processes of typographic art between the 15th and 21st centuries. Carry out an assessment of the various evolutionary processes manual, mechanical, pre-digital and digital composition. Discuss as trends in typographic communication in the Pre-Digital Era (Futurism, Constructivism, Dada, De Stijl, Bauhaus, New Typography, International Style, Situationism, Fluxus, Punk and New Wave) and Digital Era (Grunge, Ed. Fella, FUSE and Digital Typography).
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 4
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Year | Nature | Language
Year | Nature | Language
1 | Mandatory | Português
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Code
Code
ULHT93-9414
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
DEFINITION - Introduction. - What is typography? FUNCTION - Language: the oral system and the written system. - The grammar. - The lexicon. - Communication theories. FORM - The font. - The letters in uppercase and lowercase. CREATION AND DESIGN - The digital font and type classification. - The typographic composition. - Designing type. STRUCTURE - Design planning. - The design of grids and structures. - The introduction of typography in cinema, audiovisual, multimedia and the Internet.
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Objectives
Objectives
OBJECTIVES: To identify the different types of letters and possible applications; use the different types of letters in a creative and appropriate way; know the Typography and History of Graphic Design as a discipline and its progress. SKILLS: Create, structure and organize a visual language. ATTITUDES: It is intended to teach useful and indispensable teachings to students, as well as a good source of concise information, in a practical and open, non-dogmatic way. The module will be divided into categories that can be taught independently and complementarily. CAPACITAR: To know the theoretical evolution in the different areas of Graphic Design and Typography. Analyze the transformations that marked the paths of Typography. PERCEIVING: That which separates, or approaches, the design of art and, on the other hand, knowing how to question about what the term Graphic Design means as a professional activity.
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Teaching methodologies
Teaching methodologies
Resource on transdisciplinary methodologies, the current contextualisation of the understanding of 'transdisciplinarity' as a new studio model, with an expanded structure, specific to contemporary artistic practice; the updating of the distinction between 'transdisciplinarity' and 'interdisciplinarity'; the confrontation and relationship between the use of the internet as a 'studio' and the simultaneous need for this as a physical space. the simultaneous need for it as a physical space... if artists and designers continue to require a studio, do they not continue to require a studio, should not the way in which they mobilise it mobilise it be a reason to analyse their practice? 'Transdisciplinarity' as a new kind of 'intelligence' reflecting a harmony between mind, affect and body and its influence on the need for a 'reform of the University'; the definition of disciplinary boundaries and the nature of the possibilities of their transgression.
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References
References
ROXANE, Jubert, (2006), Typography and Graphic Design: From Antiquity to the Present, Flammarion, Paris. HELLER, Steven, (2004), Education of a typographer, Allworth Press, New York. BRINGHURST, Robert, (2004), The Elements of Typographic Style, Hartley and Marks Publishers, 3rd edition, Vancouver. HOCHULI, Jost, (2004) Detail in typography, Letters, letterspacing, words, wordspacing, lines, linespacing, columns, Hyphen Press, London. BAINES, Phil/HASLAM, Andrew, (2002), Type & Typography, Laurense King Publishing, London.
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Assessment
Assessment
Esta UC assenta numa prática laboratorial e metodologias pedagógicas ativas: Projeto based learning e Learning by doing.
A avaliação da UC tem um carácter contínuo que incide na assiduidade, participação, cumprimento de prazos e empenho nos trabalhos propostos. O desenvolvimento do desafio proposto para o semestre é individual, estando definidos três momentos chave dois intermédios e um final de apresentação, assim como exercícios exploratórios que visam estimular a investigação, a criatividade e a inovação. Estes momentos de avaliação são definidos pelos docentes e têm carácter obrigatório.
Os alunos são obrigados a assistir a um mínimo de 75% das aulas lecionadas. As presenças são registadas no início de cada aula. Exame de 2ª época e Época especial: O exame contempla a entrega dos exercícios e projetos desenvolvidos ao longo do semestre, que deverão ser devidamente acompanhados pelos docentes da UC.
A participação nos Workshops é de carácter obrigatório, e conta para a avaliação final da UC.
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Mobility
Mobility
No
