Class Design Laboratory

  • Presentation


    • Use creative, continuous and full of Project Methodology as a fundamental tool for the profession of Communication Designer.

    • Ability to integrate with the universe pragmatic profession.

    • Define, support, develop and implement a project proposal production of a real solution.

    • Optimization of the solutions related to the different areas of intervention of the strands formal, functional and communicative Design, based on the type of information, type of customer, relationship of the user with the means and support, contexts of use, and behavioral studies, marketing.

    • Knowledge of the technical characteristics of the project.

    • Domain, understanding and correct application of the concepts, terminology, processes, methodologies, projective and production of Communication Design, materials, costs.

  • Code


  • Syllabus


    The 3rd year of the Degree in Communication Design, as last year of college training in design, aims to complete integration of the student into the profession and clear understanding of the demands of the labor market.

    In this sense, we intend an approximation of the student to the labor market through the realization of design projects for real clients, under the guidance of the teacher.

    The content is divided into 4 blocks related to the chronology of project development: Problem definition; Idealisation - study of possible approaches to the project; Prototyping; Presentation/implementation.


  • Objectives


    The aim is to train designers who can meet the demands of different institutional organisations, both public and private, in the area of design.

    To promote a socially conscious design practice aimed at sustainability and responding to human needs.

    To explore and articulate design methodologies and tools in real projects targeted at specific needs

    The training plan enhances critical thinking and systems thinking, experimentation and dynamic resolution of problems by identifying, formulating and solving these methodological; creativity and intellectual curiosity in finding innovative solutions, the development of skills in order to promote the exchange of ideas. Throughout the semester, promotes the student's approach to the professional reality in order to enrich the creative component directed toward the resolution of concrete problems and strengthening the identity values of your personality and individuality.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    The course is of a laboratory nature and students can carry out the project individually or in groups. At the beginning of the semester there is a presentation of the partner institution and the project proposal.

    A work methodology divided into 4 phases is defined (problem definition, idealisation, prototyping, presentation/implementation) and a timetable for completing these phases is established. Project phases are subject to interim presentations.

    A nonattendance greater than 30% of the total teaching hours implies disapproval in the UC (not applicable for working students).
    Given the eminently laboratory nature of this course, it is mandatory monitoring by continuous assessment. It is not possible to conclude the course through exam.



  • References


    ALESINA, I., Lupton, Ellen (2010). Exploring Materials. Creative design for everyday objects. Nova York: Princeton Architectural Press.¿BRINGHURST, Robert (2003). The Elements of Typographic Style. Hartley & Marks.

    HUNT, Jamer e Davis, Meredith (2017). Visual Communication Design. Bloomsbury Publishing

    JONES, J. Cristopher (1970). Design methods. Seeds of human futures.

    LUPTON, Ellen (2004). Thinking With Type. Princeton Architectural Press.

    LUPTON, Ellen (2012). Novos Fundamentos do Design. Cosac & Naify

    LUPTON, Ellen (2010). Intuição, Ação e Criação. Graphic Design Thinking. Gustavo Gili

    LUPTON, Ellen e Philips, Jennifer Cole (2015). Graphic Design: the new basics. Princeton Architectural Press.

    MÜLLER-BROCKMANN, Joseph (1996). The Grid System. Niggli.

    ROCHA, Carlos (2000). Plasticidade do papel e design. Pátano Editora

    SPICKERMANN, Eric; & Ginger (2003). Stop Stealing Sheep & Find Out How Type Works.

    STRADA, Sylvie (2012). Logobook. Index Book.

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