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Presentation
Presentation
The UC aims to acquire the fundamental principles of Communication Design for printed and digital media, with a special focus on visual identity and web design. The transmission of this knowledge is based on the development of a practical project throughout the semester, using a software package adjusted to those contents and application of the theoretical bases taught.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
3 | Mandatory | Português
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Code
Code
ULHT24-1-10153
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
- Design methodology and creative processes; - Typography - families, structure, design, application; - Composition - support grids, information hierarchy; - Image formats and colour systems for print and screen; - Essential vector drawing and image editing techniques and tools; - Technical attributes of accessibility and usability present in a web layout; - Workflows for online content creation; - Web content management techniques; - Necessary elements for the composition of a website - pages, articles, plugins, widgets, categories, labels, menus, templates, file management.
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Objectives
Objectives
At the end of the semester students should be able to: - Identify and apply the fundamental components of a Communication Design project; - Apply with resourcefulness techniques and tools of hardware-software package necessary for the production of websites and application of visual identity in print and screen; - Apply solid creative, conceptual and technical skills in the proposed practical projects.
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Teaching methodologies
Teaching methodologies
It is a theoretical-practical course that combines expository interventions of the programme contents with the elaboration of hardware-software package exercises necessary for the proposed projects. Throughout the semester, a practical project will be developed in the areas of visual identity and website, in groups of 2 students, with monitoring in class.
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References
References
AA.VV. (2021). Design, Second Edition: The Definitive Visual Guide. DK: Londres. Krug, Steve (2014), Don’t make me think, revisited: A common sense approach to web usability. Voices that matter. Slade-Brooking, C. (2016). Creating a Brand Identity: A Guide for Designers. London: Laurence King Publishing. Williams, A. (2023). WordPress for Beginners 2023: A Visual Step-by-Step Guide to Mastering WordPress. Webmaster Series
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Assessment
Assessment
1. Ponderações projeto:
- 15% Exercício individual de avaliação em software de gestão de conteúdos online e edição de imagem;
- 40% projeto de website;
- 45% projeto de identidade visual.2. Outros parâmetros:
- Momentos de avaliação intercalares: 2 falhas implica a exclusa¿o da avaliação contínua;
- Assiduidade: obrigatoriedade de assistir a um mínimo de 75% das aulas — uma percentagem de faltas superior a 25% do total das aulas implica a exclusão da avaliação contínua;
- Acompanhamento projetos: serão excluídos da avaliação os projetos que tenham acompanhamento insuficiente em aula.3. Exame de 2a época e época especial (melhoria de nota incluída):
Projeto individual, de entrega presencial à hora do exame, com enunciado semelhante ao do semestre; a não reprodução em sala de mais que uma técnica utilizada no Spot Vídeo implica a exclusão da avaliação do mesmo.
Ponderações:
- 40% Exercício individual de avaliação em software de gestão de conteúdos online e edição de imagem;
- 30% projeto de website;
- 30% projeto de identidade visual.
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Mobility
Mobility
No
