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Presentation
Presentation
The subject aims at the introduction to the language and processes of communication design; acquisition of a critical vision of the processes of conception, development and production in the areas of print and screen; understanding and application of the notion of visual identity for the area of Fashion.
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Class from course
Class from course
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Degree | Semesters | ECTS
Degree | Semesters | ECTS
Bachelor | Semestral | 6
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Year | Nature | Language
Year | Nature | Language
2 | Mandatory | Português
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Code
Code
ULHT6277-22984
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Prerequisites and corequisites
Prerequisites and corequisites
Not applicable
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Professional Internship
Professional Internship
Não
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Syllabus
Syllabus
1. Fundamentals of Communication Design for the development and application of visual identity for fashion production in static and animated support: - Project methodology aimed at logo and motion graphics projects; - Fundamentals of typography - families, structure, design, application; - Fundamentals of static and animated composition - shape / background, symmetry / asymmetry, proportion, balance, movement, synchrony, rhythm; - Color fundamentals - systems and harmonies. 2. Script and storyboard with a view to designing animated sequences. 3. Fundamental techniques and tools associated with vector drawing software and motion graphics, which are necessary for a communication project in the printed and video motion graphics areas. 4. Practical project: idealization and application of graphic identity for fashion collection on static and animated support.
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Objectives
Objectives
The UC aims to assimilate the basic principles of a visual identity project for printed support and motion graphics video. It seeks to develop aesthetic, conceptual and technical criteria that will allow the execution of a visual identity project for a fashion collection in print and video. Skills: - Recognize and consistently apply Communication Design concepts for print and motion graphics video, in the areas of typography, color, image, static and animated composition; - Use a methodology adjusted to a visual identity project for static and animated support; - Easily apply the techniques and tools of vector drawing software and motion graphics necessary for the correct expression of the design concept; - Execution of visual identity project for fashion collection, with expression of the fundamental concepts of Communication Design and technical rigor; - Coherent application of the identity developed in different supports and objects.
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Teaching methodologies
Teaching methodologies
The UC follows a Project-Based Learning (PBL) methodology, promoting the integration of knowledge, skills development, and real-world problem-solving through projects aligned with the syllabus. It is built upon collaboration, commitment, and the active participation of both students and staff, enabling the continuous monitoring and assessment of the learning outcomes and skills acquired.
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References
References
- Shaw, A. & John Colette, J. (2022). Motion Design Toolkit: Principles, Practice, and Techniques. Routledge. - Dabner, D. (2023). Graphic Design School: A Foundation Course for Graphic Designers Working in Print, Moving Image and Digital Media. Thames and Hudson Ltd. - Shaoqiang , W. (2023). Decoding Logos: From LOGO Design to Branding. Hoaki.
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Assessment
Assessment
Parâmetros de avaliação
1. Ponderações projeto:
- 55% vertente estática - 15% dossier de projeto de impresão; 40% manual de normas simplificado e apalicação de identidade;
- 45% vertente motion graphics - 10% dossier de projeto de vídeo; 35% vídeo Motion Graphics.3. Outros parâmetros:
- Momentos de avaliação intercalares: obrigatoriedade de cumprimento de 75% das entregas intermédias - uma percentagem de entregas falhadas superior a 25% do total das mesmas implica a exclusão da avaliação contínua.- Atraso entregas: 1 dia de atraso = 2 valores de penalização; não são aceites entregas com 2 dias de atraso ou mais. Em caso de falta justificada, terá que fazer chegar o projeto/trabalho ao professor/a até à data/hora estabelecida e agendar apresentação.
- Apresentação de projetos/trabalhos: obrigatória a apresentação presencial — falta injustificada à apresentação implica a exclusão do projeto.
- Acompanhamento projetos: serão excluídos da avaliação os projetos que tenham acompanhamento insuficiente em aula.
4. Exame de 2a época e época especial:
Projeto individual, de entrega presencial à hora do exame, com enunciado e ponderações semelhante ao do semestre; uma defesa técnica e estética insatisfatória do mesmo implica a exclusão da avaliação.
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Mobility
Mobility
No
