Class Audiovisual Production Lab I

The UC aims to explore technical and conceptual solutions that enhance the development of differentiating audiovisual content in the context of Fashion, with a special focus on the creation of Fashion Films for dissemination on social networks.

1. Technical and conceptual fundamentals that enhance the development of differentiating video content in the field of Fashion:

- Idealization and planning of fashion films;

- Sound and image editing (montage);

- Realization and direction of photography;

- Group dynamics in a film project;

- Video as a differentiating factor in the launch of a fashion collection;

- Interdisciplinary vision of audiovisual production.

2. Fundamental techniques and tools associated with hardware-software package necessary for the production of video content for dissemination on social networks; 

3. Practical project: fashion film for presentation of fashion collection concept.

O domínio dos conceitos teóricos e técnicas de software terá lugar mediante a alternância entre o formato expositivo dos conceitos teóricos e a respetiva aplicação prática no pacote de hardware-software de apoio. O desenvolvimento ao longo do semestre de soluções e conteúdos vídeo diferenciadores, onde é exigido uma forte sustentação conceptual e estética, permite que o discente adquira de forma sustentada e gradual os fundamentos técnicos e teóricos propostos. O acompanhamento do projeto prevê diversos momentos de discussão abertos à turma para desenvolvimento dos princípios de partilha e desenvolvimento de sentido critico.

• Mercado, G. (2019). The filmmaker's eye: The language of the lens. Routledge.

• Murch, W. (2005). In the Blink of an Eye. Silman-James Press, 

• Chion, M. (2009). Film: A Sound Art. New York, Columbia University Press. 

• Soloaga, P., Guerrero, L. (2016). Fashion films as a new communication format to build fashion brands. Communication & Society. 29 (2), 45-61.