filmeu

Class Audiovisual Production Lab I

  • Presentation

    Presentation

    The UC aims to explore technical and conceptual solutions that enhance the development of differentiating audiovisual content in the context of Fashion, with a special focus on the creation of Fashion Films for dissemination on social networks.

  • Code

    Code

    ULHT6277-22996
  • Syllabus

    Syllabus

    1. Technical and conceptual fundamentals that enhance the development of differentiating video content in the field of Fashion:

    - Idealization and planning of fashion films;

    - Sound and image editing (montage);

    - Realization and direction of photography;

    - Group dynamics in a film project;

    - Video as a differentiating factor in the launch of a fashion collection;

    - Interdisciplinary vision of audiovisual production.

    2. Fundamental techniques and tools associated with hardware-software package necessary for the production of video content for dissemination on social networks; 

    3. Practical project: fashion film for presentation of fashion collection concept.

  • Objectives

    Objectives

    At the end of the semester students should be able to:

    - Design and plan, with identification of the respective technical support, concepts that enhance differentiation in the scope of video communication for Fashion;

    - Apply with resourcefulness hardware-software package techniques and tools necessary for the production of video content for dissemination on social networks;

    - Understand and apply principles of image and audio editing, directing, photography and production;

    - Apply solid creative, conceptual and technical skills in the proposed practical projects.

  • Teaching methodologies and assessment

    Teaching methodologies and assessment

    O domínio dos conceitos teóricos e técnicas de software terá lugar mediante a alternância entre o formato expositivo dos conceitos teóricos e a respetiva aplicação prática no pacote de hardware-software de apoio. O desenvolvimento ao longo do semestre de soluções e conteúdos vídeo diferenciadores, onde é exigido uma forte sustentação conceptual e estética, permite que o discente adquira de forma sustentada e gradual os fundamentos técnicos e teóricos propostos. O acompanhamento do projeto prevê diversos momentos de discussão abertos à turma para desenvolvimento dos princípios de partilha e desenvolvimento de sentido critico.

  • References

    References

    • Mercado, G. (2019). The filmmaker's eye: The language of the lens. Routledge.

    • Murch, W. (2005). In the Blink of an Eye. Silman-James Press, 

    • Chion, M. (2009). Film: A Sound Art. New York, Columbia University Press. 

    • Soloaga, P., Guerrero, L. (2016). Fashion films as a new communication format to build fashion brands. Communication & Society. 29 (2), 45-61.

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